Insights

Strong Brand Legacy Minit Mart has a long-standing presence since 1967 with a loyalty base built through diverse product offerings and a history of innovation, providing opportunities to capitalize on brand recognition and customer loyalty programs.

Recent Acquisition Growth Since being acquired by EG Group in 2018 for $330 million, Minit Mart has experienced growth under a leading global convenience retail portfolio, opening opportunities for cross-promotional campaigns and new store openings across multiple states.

Community Engagement The company's active participation in community initiatives like raising funds for Disabled American Veterans demonstrates its commitment to social responsibility, which can be leveraged in marketing campaigns to enhance brand affinity.

Technological Initiatives Recent deployment of loyalty programs like GoGo Rewards signals an openness to digital engagement, opening avenues to expand mobile marketing, personalized offers, and data-driven sales strategies.

Expanding Convenience Offerings Minit Mart's existing mix of fuel, food, and retail items, combined with healthy growth through sales of assets like Kroger Express, presents opportunities to introduce innovative convenience solutions and bundled promotions targeted at busy consumers.

Minit Mart Tech Stack

Minit Mart uses 8 technology products and services including Font Awesome, Modernizr, OWL Carousel, and more. Explore Minit Mart's tech stack below.

  • Font Awesome
    Font Scripts
  • Modernizr
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • GoDaddy
    Web Hosting

Minit Mart's Email Address Formats

Minit Mart uses at least 1 format(s):
Minit Mart Email FormatsExamplePercentage
First.Last@minitmart.comJohn.Doe@minitmart.com
83%
FLast@minitmart.comJDoe@minitmart.com
16%
First.MiddleLast@minitmart.comJohn.MichaelDoe@minitmart.com
1%

Frequently Asked Questions

Where is Minit Mart's headquarters located?

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Minit Mart's main headquarters is located at 165 Flanders Road Westborough, Massachusetts 01581 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Minit Mart's phone number?

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You can contact Minit Mart's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Minit Mart's official website and social media links?

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Minit Mart's official website is minitmart.com and has social profiles on LinkedIn.

What is Minit Mart's SIC code NAICS code?

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Minit Mart's SIC code is 5141 - Groceries, General Line NAICS code is 44-45 - Retail Trade.

How many employees does Minit Mart have currently?

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As of February 2026, Minit Mart has approximately 467 employees across 2 continents, including North AmericaEurope. Key team members include Chief Marketing Officer: S. E. D.President: A. R.President: D. H.. Explore Minit Mart's employee directory with LeadIQ.

What industry does Minit Mart belong to?

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Minit Mart operates in the Retail industry.

What technology does Minit Mart use?

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Minit Mart's tech stack includes Font AwesomeModernizrOWL CarouselFloating UIWindows ServerPHPBootstrapGoDaddy.

What is Minit Mart's email format?

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Minit Mart's email format typically follows the pattern of First.Last@minitmart.com. Find more Minit Mart email formats with LeadIQ.

Minit Mart

RetailMassachusetts, United States201-500 Employees

Minit Mart offers customers everything they need in one convenient stop. From filling up with branded gas to grabbing a refreshing fountain beverage or cup of coffee to satisfying a hearty appetite with delicious food, made fast and fresh, Minit Mart has it all. 

And Minit Mart goes beyond convenience shopping. Customers will find a variety of retailer gift cards, electronics, clothing, and other unique items. All within a sparkling clean and friendly environment.

In 1967, a father and son named Ralph and Fred Higgins founded the first Minit Mart store in Lexington, Kentucky. Minit Mart became one of the first convenience stores to add gas pumps in the 1970s, which became a large innovation among convenience stores across the United States. The convenience store chain expanded into Tennessee in the 1980s, and then later into 7 other states.
Since then, Minit Mart has grown to 225 stores. Many locations offer Godfather’s Pizza, O’Deli’s, and many other branded fast food chains. In 2015, Travel Centers of America purchased all Minit Mart locations. In late 2018, Travel Centers of America sold all Minit Mart locations to EG Group.

Minit Mart and EG America also operates several other U.S. based sister-companies, including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N Jug, Quik Stop, Tom Thumb, Turkey Hill, and Minit Mart.

EG America’s parent company is EG Group, located in Blackburn, England. EG Group is the world’s leading independent fuel station and convenience retailer, with a diversified portfolio of sites across eight countries in Europe and North America. The business receives regular recognition for innovation and investment; Zuber Issa and Mohsin Issa, Founders and co-CEOs of EG Group, were jointly named the 2016 NACS Insight European Convenience Industry Leader of the Year.
Further information is available at www.eurogarages.com.

Section iconCompany Overview

Headquarters
165 Flanders Road Westborough, Massachusetts 01581 United States
Phone number
SIC Code
5141 - Groceries, General Line
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Minit Mart's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Minit Mart's revenue is estimated to be in the range of $100M$250M

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