Modernize Member Experience The club's current tech footprint includes Kentico CMS with hosting on GoDaddy and common web technologies. With a sizable staff and substantial revenue, there is a strong opportunity to modernize the member experience through an integrated platform that combines membership management, online tee time and event booking, a member portal, and marketing analytics. This could enable better cross-sell opportunities to dining and pro shop offerings while improving digital engagement.

CRM and Marketing Despite a dated frontend stack (HTML5 with jQuery UI, Google Fonts, basic security headers), there's room to introduce a modern CRM and marketing automation integrated with the CMS to improve member acquisition, retention, and personalized campaigns for events, dining, and tournaments. Consider migrating to a scalable CMS or upgrading Kentico offerings to unlock data-driven engagement.

Security Upgrade Security and hosting can be strengthened: perform a security and compliance audit, migrate to scalable cloud hosting, deploy a web application firewall, automate backups and disaster recovery, and ensure ongoing patching and TLS best practices. A stronger security posture supports increased guest and corporate event bookings and protects sensitive member data.

Local Partnerships Growth Local market opportunities include expanding corporate events, weddings, and golf tournaments in Sioux Falls, with potential partnerships with local hotels and businesses. A targeted B2B outreach and bundled packages (venue, catering, apparel, and lessons) could boost event revenue and raise brand visibility against regional competitors.

Diversified Revenue Streams Diversifying revenue across golf, dining, events, and the pro shop can improve financial leverage. Propose bundled membership and guest experiences, premium instruction packages, seasonal dining promotions, and loyalty programs, along with optimized procurement and vendor management to improve margins in F&B and equipment.