Analytics and Cloud MDH already relies on Tableau and AWS, signaling readiness for expanded data analytics and cloud modernization. Sales opportunity: offer advanced analytics services, data lake modernization, cloud security, and managed dashboards for cross-agency health analytics.

Digital Content Platform The organization uses Drupal for public-facing web content. Opportunity: provide CMS optimization, accessibility improvements, multilingual support, and modern web app development to support public health campaigns, provider portals, and health data portals.

Regulatory Training MDH collaborates with Stratis Health on regulatory compliance tooling. Opportunity: sell e-learning platforms, LMS integration, content development, and credentialing/tracking to streamline provider training and compliance reporting.

Interagency Collaboration Strong partnerships with local agencies and tribal governments imply needs for secure data sharing and interoperability. Opportunity: API management, secure data sharing, privacy-preserving analytics, and interoperable data services.

Campaign Management Public health initiatives like the Drinking Water Action Plan create demand for outreach and measurement. Opportunity: campaign planning, digital outreach tooling, analytics dashboards, and program evaluation services.