Insights

Integrated outdoor power Minnesota Equipment operates as a multi-brand lawn and garden, small agriculture, and construction outdoor power equipment dealer with both sales and service capabilities, indicating opportunities to upsell maintenance plans, parts packages, and cross-sell compatible brands across four locations.

Brand affinity leverage The lineup includes John Deere, Toro, Stihl, Gravely, and Ariens, suggesting targeted sales plays around bundled equipment packages, seasonal promotions, and trade-in programs that align with core customer cohorts in landscaping, farming, and contracting.

Service as differentiator With service for all makes and models regardless of purchase source, there is a credible pathway to win share through extended service contracts, image-led marketing for maintenance wins, and fleet service partnerships with local businesses.

Digital reach The tech stack indicates active digital engagement (advertising, analytics, and e-commerce tools), presenting opportunities to optimize lead generation, retargeting, and online-to-offline conversions for both new equipment and service appointments.

Growth signals Revenue in the mid-range and a 11-50 employee base across four locations imply scalable sales motion potential, including regional fleet deals, financing partnerships, and expansion-based selling to contractors, landscapers, and agricultural customers.

Similar companies to Minnesota Equipment

Minnesota Equipment Tech Stack

Minnesota Equipment uses 8 technology products and services including Microsoft Advertising, Hotjar, HubSpot Analytics, and more. Explore Minnesota Equipment's tech stack below.

Minnesota Equipment's Email Address Formats

Minnesota Equipment uses at least 3 email formats:
Minnesota Equipment Email FormatsExamplePercentage
FirstLast@mnequip.comJohnDoe@mnequip.com
86%
FirLast@mnequip.comJohDoe@mnequip.com
14%
FirstLast@minnesotaequipment.comJohnDoe@minnesotaequipment.com
100%

Frequently Asked Questions

What is Minnesota Equipment's official website and social media links?

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Minnesota Equipment's official website is minnesotaequipment.com and has social profiles on LinkedIn.

How much revenue does Minnesota Equipment generate?

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As of August 2026, Minnesota Equipment's annual revenue is estimated to be $10M - $25M.

What is Minnesota Equipment's NAICS code?

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Minnesota Equipment's NAICS code is 44-45 - Retail Trade.

How many employees does Minnesota Equipment have currently?

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As of August 2026, Minnesota Equipment has approximately 26 employees across 1 continents, including North America. Key team members include Co-Owner: M. B., Human Resources Manager: P. M. and Store Manager: R. W. Explore Minnesota Equipment's employee directory with LeadIQ.

What industry does Minnesota Equipment belong to?

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Minnesota Equipment operates in the Retail industry.

What technology does Minnesota Equipment use?

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Minnesota Equipment's tech stack includes Microsoft Advertising, Hotjar, HubSpot Analytics, Microsoft Clarity, Paycom, WordPress, Shopify and WooCommerce.

What is Minnesota Equipment's email format?

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Minnesota Equipment's email format typically follows the pattern of FirstLast@mnequip.com. Find more Minnesota Equipment email formats with LeadIQ.

When was Minnesota Equipment founded?

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Minnesota Equipment was founded in 1916.
Minnesota Equipment logo

Minnesota Equipment

RetailMinnesota, United States11-50 Employees

Minnesota Equipment is a network of four local retailers focused on outdoor power equipment for lawn and garden care, small-scale farming, and light construction. Founded in 1916 and based in Rogers, Minnesota, the group carries brands such as John Deere, Toro, Stihl, Gravely, and Ariens. The business also runs a service operation capable of servicing all makes and models, regardless of where the equipment was purchased.

Its customer base includes homeowners, small agricultural operators, and construction professionals seeking equipment and practical guidance during the purchasing process. An experienced sales team assists shoppers in gathering information and comparing options to support informed decisions, with after-sales service and maintenance available.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1916
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Minnesota Equipment's revenue is estimated to be in the range of $10M - $25M

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