Legacy and Ownership Leverage the MSR’s status as the oldest Black-owned news outlet in Minnesota and a family-run business led by a woman CEO for storytelling-driven marketing partnerships, sponsorships, and community-focused campaigns that emphasize heritage, trust, and local impact.

Growth and Revenue Target enhanced advertising and subscription solutions to scale a revenue base within the $1M–$10M range, offering bundled digital, print, and event sponsorship packages aligned with MSR’s publishing footprint and potential upsell opportunities with mid-market partners.

Technology Stack Position CRM and marketing automation offerings (Salesforce, ActiveCampaign, Constant Contact) as enablers for audience segmentation, personalization, and cross-channel campaigns, plus Creative services leveraging Adobe Suite to support branded content and digital experiences.

Partnership Opportunities Highlight potential collaborations with local energy and environmental organizations based on past partnerships with Xcel Energy and the Center for Energy and Environment, offering co-branded content, sustainability reporting, and community engagement programs.

Targeted Growth Markets Explore opportunities with similar local media peers and mid-sized outlets in Minnesota and nearby markets to provide cross-promotion, distributed content, and programmatic advertising partnerships, leveraging MSR’s established brand and regional reach.