Longstanding black-owned media Target MSR leveraging its status as the oldest Black-owned newspaper in Minnesota and a family-run, minority-owned business to offer brand storytelling, sponsorships, and community-focused advertising packages that resonate with local organizations and businesses seeking diverse media partners.

Local partnerships opportunity Explore strategic collaboration and co-branded campaigns with utility and energy sector partners noted in recent news, such as Xcel Energy and the Center for Energy and Environment, to expand sponsored content, energy efficiency features, and community impact programs.

Small to mid market With a lean staff and revenue in the low millions, position cost-effective digital and print ad solutions, sponsored content, and event coverage packages tailored to small and mid-sized Minnesota advertisers seeking high local engagement.

Tech stack leverage Offer data-driven advertising and e-commerce enablement using MSR’s tech stack (Shopify, Metorik, JSON-LD, Gravity Forms) for advertisers to run seamless promotions, subscriptions, and targeted campaigns that integrate with existing systems.

Growing digital adoption Highlight opportunities to expand digital offerings such as streaming, video hosting (JW Player), and online forms to attract regional brands, nonprofits, and community initiatives needing multimedia storytelling and lead-generation tools.