Insights

Niche Market Focus Minnow specializes in premium, high-quality children's swimwear with a focus on elevated design and detailed craftsmanship, presenting an opportunity to target upscale retail partners and boutique stores seeking unique, premium kidswear collections.

E-commerce Presence With a strong online platform supported by its tech stack, minnow has established a digitally driven sales channel, offering potential upsell opportunities for loyalty programs, enhanced digital marketing services, or shipping logistics partnerships.

Growth Potential Operating within the $1M to $10M revenue range, minnow presents a growth opportunity for suppliers and service providers capable of supporting scaling operations, especially in premium product manufacturing or sustainable materials.

Brand Story Appeal The company’s unique story emphasizing family, seaside inspiration, and lifestyle branding creates opportunities for branding collaborations, influencer partnerships, or marketing solutions that enhance storytelling and brand engagement.

Tech Stack Utilization Minnow’s reliance on a modern cloud-based technology stack signifies openness to technological integrations and tools, making it a suitable prospect for innovative ecommerce solutions, customer engagement platforms, or digital payment enhancements.

Similar companies to minnow

minnow Tech Stack

minnow uses 8 technology products and services including Cloudflare, Cart Functionality, UPS, and more. Explore minnow's tech stack below.

  • Cloudflare
    Content Management System
  • Cart Functionality
    E-commerce
  • UPS
    Logistics
  • Klaviyo
    Marketing Automation
  • Yotpo Reviews
    Online Review Management
  • Attentive
    Personalization
  • X-Content-Type-Options
    Web & Portal Technology
  • Shogun Landing Page Builder
    Web Platform Extensions

Media & News

minnow's Email Address Formats

minnow uses at least 2 format(s):
minnow Email FormatsExamplePercentage
First@minnowswim.comJohn@minnowswim.com
100%
FLast@shopminnow.comJDoe@shopminnow.com
100%

Frequently Asked Questions

Where is minnow's headquarters located?

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minnow's main headquarters is located at Charleston, South Carolina 29403 United States. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is minnow's official website and social media links?

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minnow's official website is shopminnow.com and has social profiles on LinkedIn.

What is minnow's NAICS code?

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minnow's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does minnow have currently?

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As of March 2026, minnow has approximately 40 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: F.Vice President Software: S. Z.Head Of Marketing: B. P.. Explore minnow's employee directory with LeadIQ.

What industry does minnow belong to?

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minnow operates in the Retail Apparel and Fashion industry.

What technology does minnow use?

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minnow's tech stack includes CloudflareCart FunctionalityUPSKlaviyoYotpo ReviewsAttentiveX-Content-Type-OptionsShogun Landing Page Builder.

What is minnow's email format?

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minnow's email format typically follows the pattern of First@minnowswim.com. Find more minnow email formats with LeadIQ.

When was minnow founded?

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minnow was founded in 2016.

minnow

Retail Apparel and FashionSouth Carolina, United States11-50 Employees

minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. Timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore.

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. She now lives on the other coast in Charleston, South Carolina with her husband and three children.

With the beach and her family inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach — sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production.

Section iconCompany Overview

Headquarters
Charleston, South Carolina 29403 United States
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2016
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    minnow's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    minnow's revenue is estimated to be in the range of $1M$10M

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