Insights

Premium Niche Market Minnow operates within the high-quality children’s swimwear segment, appealing to eco-conscious and style-focused parents seeking elevated, custom-designed products. This premium positioning presents opportunities for collaborations or premium material sourcing and manufacturing services.

Digital Engagement With a strong e-commerce presence supported by platforms like Klaviyo, Yotpo Reviews, and Shogun, minnow actively engages its customers online. This suggests potential for digital marketing solutions, personalized customer communication tools, and review management services to enhance customer loyalty and acquisition.

Growth Potential Generated revenues between $10 million and $25 million indicate a growing company with expanding market reach. Investment in supply chain efficiency, new product development, or geographic expansion could further fuel sales opportunities.

Eco-Conscious Branding The emphasis on timeless, high-quality, and purposefully detailed products aligned with beach and childhood themes suggests an appeal to consumers interested in sustainable and ethically produced apparel, opening avenues for sustainability consulting and environmentally friendly manufacturing partnerships.

Family-Oriented Audience Minnow’s branding and product focus attract family-centric customers, especially those inspired by beach lifestyle and quality family time. Sales initiatives could target family lifestyle brands, parenting communities, or beach resort retail channels to extend market penetration.

Similar companies to minnow

minnow Tech Stack

minnow uses 8 technology products and services including Cloudflare, Cart Functionality, UPS, and more. Explore minnow's tech stack below.

  • Cloudflare
    Content Management System
  • Cart Functionality
    E-commerce
  • UPS
    Logistics
  • Klaviyo
    Marketing Automation
  • Yotpo Reviews
    Online Review Management
  • Attentive
    Personalization
  • X-Content-Type-Options
    Web & Portal Technology
  • Shogun Landing Page Builder
    Web Platform Extensions

Media & News

minnow's Email Address Formats

minnow uses at least 2 format(s):
minnow Email FormatsExamplePercentage
First@minnowswim.comJohn@minnowswim.com
100%
FLast@shopminnow.comJDoe@shopminnow.com
100%

Frequently Asked Questions

What is minnow's official website and social media links?

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minnow's official website is shopminnow.com and has social profiles on LinkedIn.

What is minnow's NAICS code?

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minnow's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does minnow have currently?

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As of December 2025, minnow has approximately 41 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: F.Vice President Software: S. Z.Head Of Marketing: B. P.. Explore minnow's employee directory with LeadIQ.

What industry does minnow belong to?

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minnow operates in the Retail Apparel and Fashion industry.

What technology does minnow use?

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minnow's tech stack includes CloudflareCart FunctionalityUPSKlaviyoYotpo ReviewsAttentiveX-Content-Type-OptionsShogun Landing Page Builder.

What is minnow's email format?

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minnow's email format typically follows the pattern of First@minnowswim.com. Find more minnow email formats with LeadIQ.

When was minnow founded?

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minnow was founded in 2016.

minnow

Retail Apparel and FashionSouth Carolina, United States11-50 Employees

minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. Timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore.

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. She now lives on the other coast in Charleston, South Carolina with her husband and three children.

With the beach and her family inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach — sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2016
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    minnow's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    minnow's revenue is estimated to be in the range of $10M$25M

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