Insights

Family Lifestyle Brand minnow's focus on family lifestyle and childhood wonderment presents a unique opportunity to target parents looking for premium children's swimwear that embodies playfulness and quality.

Founder's Inspiration Leverage the founder's coastal lifestyle influence to connect with customers seeking beach-inspired designs and high-quality, hand-finished products in children's apparel, tapping into the nostalgia of seaside living.

Elevated Approach Highlight minnow's elevated approach to children's swimwear through sun-kissed color palettes, purposeful details, and custom prints, appealing to customers looking for sophisticated yet playful beachwear options for their kids.

Technology Integration Utilize minnow's tech stack including Cloudflare, React, and Yotpo Reviews to enhance customer experience and engagement, showcasing a seamless online shopping experience and trustworthy product reviews to drive sales.

Market Positioning With a revenue range of $0 - 10M, minnow occupies a niche in the market for upscale children's swimwear, positioning it as a premium brand that caters to customers seeking exclusive and stylish beachwear options for their children.

minnow Tech Stack

minnow uses 8 technology products and services including Cloudflare, Adobe Fonts, React, and more. Explore minnow's tech stack below.

Cloudflare

Content Management System

Adobe Fonts

Font Scripts

React

Javascript Frameworks

HTTP/3

Miscellaneous

RSS

Miscellaneous

Yotpo Reviews

Online Review Management

Rebuy

Personalization

Avada SEO

Web Platform Extensions

minnow Email Formats	Example	Percentage
First@minnowswim.com	John@minnowswim.com	50%
First@minnowswim.com	John@minnowswim.com	50%

minnow Email Formats

Example

Percentage

First@minnowswim.com

John@minnowswim.com

50%

First@minnowswim.com

John@minnowswim.com

50%

Frequently Asked Questions

Where is minnow's headquarters located?

minnow's main headquarters is located at Charleston, SC 29403 US. The company has employees across 1 continents, including North America.

What is minnow's official website and social media links?

minnow's official website is minnowswim.com and has social profiles on LinkedIn.

How much revenue does minnow generate?

As of November 2024, minnow's annual revenue reached $3.8M.

What is minnow's NAICS code?

minnow's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does minnow have currently?

As of November 2024, minnow has approximately 31 employees across 1 continents, including North America. Key team members include Chief Executive Officer: F.Vice President Brand Marketing: M. L.Vice President Software: S. Z.. Explore minnow's employee directory with LeadIQ.

What industry does minnow belong to?

minnow operates in the Retail Apparel and Fashion industry.

What technology does minnow use?

minnow's tech stack includes CloudflareAdobe FontsReactHTTP/3RSSYotpo ReviewsRebuyAvada SEO.

What is minnow's email format?

minnow's email format typically follows the pattern of . Find more minnow email formats with LeadIQ.

When was minnow founded?

minnow was founded in 2016.

minnow

Retail Apparel and FashionSouth Carolina, United States11-50 Employees

minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. Timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore.

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. She now lives on the other coast in Charleston, South Carolina with her husband and three children.

With the beach and her family inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach — sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production.

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