Insights

Premium kidswear Target Minnow for partnerships or wholesale distribution in premium children’s swimwear and coastal lifestyle apparel. Their founder-led brand story, elevated prints, and hand-finished production position them well for boutique retailers and higher-end department stores seeking quality children’s swim and lifestyle lines.

Brand storytelling Leverage their coastal, family-centric narrative to pitch collaborations with lifestyle brands, kids’ activity platforms, or influencer programs focused on family travel, beach living, and summer experiences. Opportunities exist for limited editions, custom prints, or co-branded collections.

Digital reach Their tech stack includes Klaviyo, AWS, and ecommerce-ready payments, indicating readiness for direct-to-consumer growth. Propose omnichannel initiatives, retargeting, loyalty programs, and scalable wholesale portals to expand online sales and retailer enablement.

Growth potential Revenue in the mid-range with a lean team suggests opportunistic partnerships with distributors or private-label opportunities for swim and lifestyle lines. Explore growth through regional retailers, popup concepts, or seasonal capsules to accelerate distribution.

Sustainability angle High-quality, hand-finished production and purposeful details align with sustainability-minded buyers. Position Minnow to benefit from certifications, traceability, and responsible sourcing narratives to win accredited retailers and eco-conscious consumers.

Similar companies to minnow

minnow Tech Stack

minnow uses 8 technology products and services including Snowplow, Amazon Web Services, Figma, and more. Explore minnow's tech stack below.

minnow's Email Address Formats

minnow uses at least 2 email formats:
minnow Email FormatsExamplePercentage
First@minnowswim.comJohn@minnowswim.com
100%
FLast@shopminnow.comJDoe@shopminnow.com
100%

Frequently Asked Questions

What is minnow's official website and social media links?

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minnow's official website is shopminnow.com and has social profiles on LinkedIn.

How much revenue does minnow generate?

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As of August 2026, minnow's annual revenue is estimated to be $1M - $10M.

What is minnow's NAICS code?

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minnow's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does minnow have currently?

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As of August 2026, minnow has approximately 37 employees across 3 continents, including North America, Europe and Oceania. Key team members include Chief Executive Officer: F., Vice President Software: S. Z. and Owner: L. K. Explore minnow's employee directory with LeadIQ.

What industry does minnow belong to?

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minnow operates in the Retail Apparel and Fashion industry.

What technology does minnow use?

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minnow's tech stack includes Snowplow, Amazon Web Services, Figma, Google Workspace, Mailgun, Klaviyo, Apple Pay and Venmo.

What is minnow's email format?

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minnow's email format typically follows the pattern of First@minnowswim.com. Find more minnow email formats with LeadIQ.

When was minnow founded?

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minnow was founded in 2016.
minnow logo

minnow

Retail Apparel and FashionSouth Carolina, United States11-50 Employees

Minnow is a Charleston, South Carolina-based retail apparel brand focused on children's swimwear and family lifestyle offerings. Rooted in a clean, seaside-inspired aesthetic, the brand prioritizes sun-kissed color palettes, purposeful details, and hand-finished production to deliver elevated, timeless pieces for everyday coastal life.

The target audience includes families seeking durable, quality swimwear and apparel that reflect a polished yet playful coastal lifestyle. As a small-to-mid sized company in the retail fashion space, Minnow positions itself within the broader apparel and fashion industry by combining premium production standards with a distinctive beach-inspired design sensibility. The company was founded by Morgan Smith, who draws on experience in premium product marketing and a cross-coast background, and maintains its base in Charleston after originating in Laguna Beach and having spent time in New York and Los Angeles. A recent development is the brand’s continued emphasis on the founder’s coastal life and family-centered inspiration shaping its product approach.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    minnow's revenue is estimated to be in the range of $1M - $10M

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