Insights

Expansion Outlook Mint Velvet is actively growing with new store openings in the UK and Ireland, including a recent flagship like Braintree Village and a Dublin street location, signaling opportunities for wholesale partnerships, popups, and regional distribution deals.

Omnichannel Growth The brand has a thriving website alongside premium department store partnerships, underscoring potential sales partnerships across e-commerce, marketplaces, and department store concessions to broaden reach and improve stock availability.

Digital Transformation Recent integration initiatives with Patchworks and an upgraded digital infrastructure indicate readiness for scalable omnichannel operations, enabling seamless order processing, unified inventory, and enhanced B2C/B2B experiences.

Product Diversification Beyond apparel, Mint Velvet has extended into accessories, activewear, homeware and gifts, plus a Mint Studio capsule line, presenting cross-sell and up-sell opportunities to extend average order value.

Brand Positioning Relaxed Glamour positioning targets a mid-to-premium market with social media and lifestyle branding, suggesting opportunities in influencer collaborations, private-label assortments, and co-branded collections with aligned retailers.

Similar companies to Mint Velvet

Mint Velvet Tech Stack

Mint Velvet uses 8 technology products and services including Power BI, Amazon S3, Global-e, and more. Explore Mint Velvet's tech stack below.

Power BI
Business Intelligence
Amazon S3
Content Delivery Network
Global-e
Cross-border E-commerce
Exponea
Customer Data Platforms
Forter
Security
USPS
Transportation And Fleet Management
Bootstrap
UI Frameworks
Pinterest
Visual And User Generated Content Marketing

Media & News

Mint Velvet's Email Address Formats

Mint Velvet uses at least 2 format(s):

Mint Velvet Email Formats	Example	Percentage
First.Last@mintvelvet.co.uk	John.Doe@mintvelvet.co.uk	81%
FLast@mintvelvet.co.uk	JDoe@mintvelvet.co.uk	12%
FirstLast@mintvelvet.co.uk	JohnDoe@mintvelvet.co.uk	6%
First@mintvelvet.co.uk	John@mintvelvet.co.uk	1%
First.Last@mintvelvet.com	John.Doe@mintvelvet.com	100%

Frequently Asked Questions

What is Mint Velvet's phone number?

You can contact Mint Velvet's main corporate office by phone at

+44-1494-95****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mint Velvet's official website and social media links?

Mint Velvet's official website is mintvelvet.com and has social profiles on LinkedIn Crunchbase.

How much revenue does Mint Velvet generate?

As of July 2026, Mint Velvet's annual revenue is estimated to be $10M - $25M.

What is Mint Velvet's NAICS code?

Mint Velvet's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Mint Velvet have currently?

As of July 2026, Mint Velvet has approximately 479 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Technology: T. C.Head Of Merchandising: G. E.Head Of Talent & Od: A. J.. Explore Mint Velvet's employee directory with LeadIQ.

What industry does Mint Velvet belong to?

Mint Velvet operates in the Retail Apparel and Fashion industry.

What technology does Mint Velvet use?

Mint Velvet's tech stack includes Power BIAmazon S3Global-eExponeaForterUSPSBootstrapPinterest.

What is Mint Velvet's email format?

Mint Velvet's email format typically follows the pattern of First.Last@mintvelvet.co.uk. Find more Mint Velvet email formats with LeadIQ.

When was Mint Velvet founded?

Mint Velvet was founded in 2009.

Mint Velvet

Q: What is Mint Velvet's official website and social media links?

Mint Velvet's official website is mintvelvet.com. Mint Velvet has social profiles on LinkedIn.

Q: How many employees does Mint Velvet have currently?

Mint Velvet has approximately 479 employees.

Q: What technology does Mint Velvet use?

Mint Velvet's tech stack includes CloudFlareJS, Figma, Facebook, Bambuser, Forter.

Q: What is Mint Velvet's NAICS code?

Mint Velvet's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionEngland, United Kingdom201-500 Employees

Mint Velvet is a UK-based retail apparel and fashion brand headquartered in High Wycombe, England, with 201-500 employees. The company was founded in 2009 by Liz, Lisa and Jane, who introduced the concept of Relaxed Glamour—easy, relaxed clothing intended to look luxe for everyday wear. Its product range centers on women's apparel and has expanded to include accessories, activewear, homeware, and gifts, all characterized by easy shapes, prints, flattering fits and finishing touches. Mint Velvet operates through stores nationwide, a website, and partnerships with premium department stores. Recent developments include the launch of Mint Studio in 2025 and store openings such as Centre:MK in Milton Keynes and a new location in Haiti.