Insights

Growing Physical Presence Mint Velvet is expanding its brick-and-mortar footprint with recent store openings in the UK and Ireland, along with plans to open a flagship location on Bond Street. This indicates a strong focus on increasing direct-to-consumer sales channels and capturing a premium retail market.

Diverse Product Range Beyond clothing, Mint Velvet offers accessories, activewear, homeware, and gifts, expanding cross-selling opportunities within the existing customer base. Highlighting bundle or collection promotions could boost basket size and overall sales.

Brand Collaboration & Impact Partnerships with organizations like the British Heart Foundation and collaborations with Women for Women International demonstrate a socially conscious brand image. Leveraging these initiatives in marketing campaigns can attract ethically minded consumers and increase brand loyalty.

Digital Engagement With a thriving website and active social media presence, Mint Velvet has significant opportunities to enhance online sales through targeted digital marketing, personalized messaging, and exclusive online collections tailored to emerging fashion trends and customer preferences.

Premium Market Position Operating in the luxury casualwear segment with a focus on 'Relaxed Glamour,' Mint Velvet appeals to consumers seeking high-quality, effortlessly stylish apparel. Developing exclusive collections and collaborations with designers or influencers can tap into this receptive, affluent customer base for increased sales.

Mint Velvet Tech Stack

Mint Velvet uses 8 technology products and services including Unpkg, Cloudflare, Sub2Tech, and more. Explore Mint Velvet's tech stack below.

  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Sub2Tech
    Customer Data Platforms
  • SAP
    Customer Relationship Management
  • Uptrends
    Real User Monitoring
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software

Media & News

Mint Velvet's Email Address Formats

Mint Velvet uses at least 1 format(s):
Mint Velvet Email FormatsExamplePercentage
First.Last@mintvelvet.co.ukJohn.Doe@mintvelvet.co.uk
80%
FLast@mintvelvet.co.ukJDoe@mintvelvet.co.uk
12%
FirstLast@mintvelvet.co.ukJohnDoe@mintvelvet.co.uk
7%
First@mintvelvet.co.ukJohn@mintvelvet.co.uk
1%

Frequently Asked Questions

Where is Mint Velvet's headquarters located?

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Mint Velvet's main headquarters is located at Easton Street, High Wycombe, England, GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Mint Velvet's phone number?

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You can contact Mint Velvet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mint Velvet's official website and social media links?

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Mint Velvet's official website is mintvelvet.co.uk and has social profiles on LinkedInCrunchbase.

What is Mint Velvet's NAICS code?

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Mint Velvet's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Mint Velvet have currently?

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As of October 2025, Mint Velvet has approximately 501 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Technology: T. C.Head Of Merchandising: G. E.Head Of Talent & Od: A. J.. Explore Mint Velvet's employee directory with LeadIQ.

What industry does Mint Velvet belong to?

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Mint Velvet operates in the Retail Apparel and Fashion industry.

What technology does Mint Velvet use?

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Mint Velvet's tech stack includes UnpkgCloudflareSub2TechSAPUptrendsGoogle Tag ManagerBootstrapAdobe Creative Suite.

What is Mint Velvet's email format?

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Mint Velvet's email format typically follows the pattern of First.Last@mintvelvet.co.uk. Find more Mint Velvet email formats with LeadIQ.

When was Mint Velvet founded?

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Mint Velvet was founded in 2009.
Mint Velvet

Mint Velvet

Retail Apparel and FashionUnited Kingdom501-1000 Employees

In 2009, co-founders Liz, Lisa and Jane came up with the idea for Mint Velvet over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear on the high street, the trio had outgrown the fast fashion brands dominating the retail space and wanted the latest trends translated in a relaxed way. The concept of ‘Relaxed Glamour’ was born: easy, effortless clothing that can be slipped on to create a luxe look on even the busiest of days.

Known for our easy shapes, beautiful prints and flattering fits, all with thoughtful finishing touches, Mint Velvet’s unique handwriting is synonymous with everyday luxury and quality. The range has also expanded to include accessories, activewear, homeware and gifts – all with our signature Relaxed Glamour aesthetic. 

After a whirlwind of success in the first couple of years, we now have stores nationwide, a thriving website and partnerships with premium department stores. As we enter the next exciting phase of our journey, we’re on the lookout for exceptional people to join us and help continue the legacy of our ambitious brand growth, with the same energy and passion we’ve had since the beginning. We operate in a professional but non-corporate way and believe that a strong team is greater than a team of strong people (and everyone takes their turn to pitch in and make the tea!).

Would you like to join the team? 

If we sound like your kind of people, we’d love you to get in touch. Visit our website for the latest opportunities... https://www.mintvelvet.co.uk/content/working-for-mv


Instagram: www.instagram.com/mintvelvet
Facebook: www.facebook.com/mintvelvet
Twitter: www.twitter.com/mintvelvet
YouTube: www.youtube.com/mintvelvet
Pinterest: www.pinterest.com/mintvelvet

Section iconCompany Overview

Headquarters
Easton Street, High Wycombe, England, GB
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
501-1000

Section iconFunding & Financials

  • $50M$100M

    Mint Velvet's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Mint Velvet's revenue is estimated to be in the range of $50M$100M

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