Insights

Expanding Retail Presence Mint Velvet is actively growing its store footprint with recent openings in the UK and Ireland, including a flagship in Belfast and a new location on Bond Street, indicating strong retail expansion opportunities in high-traffic locations.

Product Diversification The launch of activewear and expansion into accessories, homeware, and gifts suggests potential for cross-selling and upselling existing customers with new product categories, creating multiple revenue streams.

Strong Brand Identity With its signature 'Relaxed Glamour' aesthetic and focus on everyday luxury, Mint Velvet has cultivated a distinctive niche that appeals to a loyal customer base seeking effortless style, offering opportunities to deepen customer engagement and loyalty.

Collaborations & Charitable Ties Partnerships with organizations like Women for Women International and charitable donations provide avenues to increase customer goodwill through co-branded campaigns and social impact marketing, enhancing brand perception.

Digital and Omni-channel Growth With an active website and presence on multiple social media platforms, combined with a tech stack leveraging tools like Google Tag Manager and Cloudflare, there is significant potential to optimize online sales channels and enhance digital marketing strategies.

Mint Velvet Tech Stack

Mint Velvet uses 8 technology products and services including Amazon Web Services, cdnjs, Sub2Tech, and more. Explore Mint Velvet's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • cdnjs
    Content Delivery Network
  • Sub2Tech
    Customer Data Platforms
  • Exponea
    Customer Data Platforms
  • Forter
    Security
  • DHL
    Transportation And Fleet Management
  • USPS
    Transportation And Fleet Management
  • Bootstrap
    UI Frameworks

Mint Velvet's Email Address Formats

Mint Velvet uses at least 2 format(s):
Mint Velvet Email FormatsExamplePercentage
First.Last@mintvelvet.co.ukJohn.Doe@mintvelvet.co.uk
77%
FLast@mintvelvet.co.ukJDoe@mintvelvet.co.uk
12%
FirstLast@mintvelvet.co.ukJohnDoe@mintvelvet.co.uk
7%
First@mintvelvet.co.ukJohn@mintvelvet.co.uk
1%
F.Last@mintvelvet.co.ukJ.Doe@mintvelvet.co.uk
1%
Last@mintvelvet.co.ukDoe@mintvelvet.co.uk
1%
First.Middle@mintvelvet.co.ukJohn.Michael@mintvelvet.co.uk
1%

Frequently Asked Questions

What is Mint Velvet's phone number?

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You can contact Mint Velvet's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mint Velvet's official website and social media links?

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Mint Velvet's official website is mintvelvet.com and has social profiles on LinkedInCrunchbase.

What is Mint Velvet's NAICS code?

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Mint Velvet's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Mint Velvet have currently?

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As of December 2025, Mint Velvet has approximately 501 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Technology: T. C.Head Of Merchandising: G. E.Head Of Talent & Od: A. J.. Explore Mint Velvet's employee directory with LeadIQ.

What industry does Mint Velvet belong to?

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Mint Velvet operates in the Retail Apparel and Fashion industry.

What technology does Mint Velvet use?

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Mint Velvet's tech stack includes Amazon Web ServicescdnjsSub2TechExponeaForterDHLUSPSBootstrap.

What is Mint Velvet's email format?

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Mint Velvet's email format typically follows the pattern of First.Last@mintvelvet.co.uk. Find more Mint Velvet email formats with LeadIQ.

When was Mint Velvet founded?

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Mint Velvet was founded in 2009.

Mint Velvet

Retail Apparel and FashionEngland, United Kingdom501-1000 Employees

In 2009, co-founders Liz, Lisa and Jane came up with the idea for Mint Velvet over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear on the high street, the trio had outgrown the fast fashion brands dominating the retail space and wanted the latest trends translated in a relaxed way. The concept of ‘Relaxed Glamour’ was born: easy, effortless clothing that can be slipped on to create a luxe look on even the busiest of days.

Known for our easy shapes, beautiful prints and flattering fits, all with thoughtful finishing touches, Mint Velvet’s unique handwriting is synonymous with everyday luxury and quality. The range has also expanded to include accessories, activewear, homeware and gifts – all with our signature Relaxed Glamour aesthetic. 

After a whirlwind of success in the first couple of years, we now have stores nationwide, a thriving website and partnerships with premium department stores. As we enter the next exciting phase of our journey, we’re on the lookout for exceptional people to join us and help continue the legacy of our ambitious brand growth, with the same energy and passion we’ve had since the beginning. We operate in a professional but non-corporate way and believe that a strong team is greater than a team of strong people (and everyone takes their turn to pitch in and make the tea!).

Would you like to join the team? 

If we sound like your kind of people, we’d love you to get in touch. Visit our website for the latest opportunities... https://www.mintvelvet.co.uk/content/working-for-mv


Instagram: www.instagram.com/mintvelvet
Facebook: www.facebook.com/mintvelvet
Twitter: www.twitter.com/mintvelvet
YouTube: www.youtube.com/mintvelvet
Pinterest: www.pinterest.com/mintvelvet

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
501-1000

Section iconFunding & Financials

  • $50M$100M

    Mint Velvet's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Mint Velvet's revenue is estimated to be in the range of $50M$100M

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