AMPP Edge Live Grass Valley plans to launch AMPP Edge Live for Enterprise production at InfoComm 2026, signaling a focus on enterprise-grade live workflows. This creates sales opportunities with broadcasters and production houses seeking edge computing, low latency, and scalable orchestration for large-scale events.

Orchestration Alliances Grass Valley and Lawo are integrating AMPP with Lawo HOME to validate orchestration and media exchange across systems. This joint capability opens co selling opportunities with Lawo customers and enables differentiated, integrated control planes for complex live production environments.

Regional Expansion Phoenix Broadcast Solutions has signed a three year enterprise agreement to expand Grass Valley live production operations across APAC and the Middle East. For sales teams, this signals a regional growth wave and opportunities to upsell additional AMPP deployments, services, and local support.

Talent Partnerships Grass Valley's partnership with Ravensbourne University London strengthens access to next generation media professionals. This can be leveraged to offer training and certification programs to customers, shorten time to value, and create a ready made talent pipeline for enterprise projects.

Sales Enablement Appointment of Sam Craig as Vice President, Global Pre-Sales signals a sharpened focus on pre sales and solution selling. Use this to tailor targeted, high value proposals for complex enterprise deals and accelerate qualification and win rates at events such as InfoComm 2026.