Wide Area Monitoring Mirico delivers continuous, wide-area gas monitoring with a single instrument, providing real-time detection and rapid localisation across entire sites. This enables operators in oil and gas, agriculture, waste and energy to meet regulatory obligations, quickly respond to anomalies, and reduce emissions with automated alerts. For sales, target EHS managers and facilities engineers at mid-market to enterprise sites with fugitive emissions and harsh weather conditions where point sensors fail. Offer pilot programs on a single site to demonstrate ROI and asset uptime improvements, and position as a scalable, weather-resilient solution to replace multiple legacy sensors.

Net Zero Enablement The platform helps establish baselines for fugitive emissions and enables proactive emission-reduction campaigns to support net-zero goals. This aligns with sustainability executives, compliance teams and corporate ESG buyers who need verifiable reduction trajectories and cost-effective monitoring. Sales opportunities include selling as part of sustainability programs for oil and gas producers, waste operators, and agricultural facilities, plus CCUS and environmental research partners using the LIBRA platform.

Credibility & Momentum Mirico has gained credibility through recognitions as a top innovator and secured funding, signaling market validation and growth momentum. Use these endorsements in outreach to shorten procurement cycles, approach larger corporates and investors, and develop references and case studies. Highlight the LIBRA platform launch and ongoing product enhancements as differentiators.

Sector Targeting Industry-specific use cases exist across oil & gas, agriculture, waste, energy and environmental science. Tailor value propositions to each sector: methane leak detection for oil & gas; ammonia and nitrous oxide monitoring for agriculture; landfill gas and waste-site emissions; CCUS gas analysis and environmental research via LIBRA. This supports multi-site deployments, cross-sell of monitoring packages, and partnerships with engineering consultancies and EPCs.

Expansion Pathways Expansion potential and partner channels are ripe given Mirico's UK base and global client footprint. Opportunities include channel partnerships, system integrators, and environmental consultancies to scale deployments, plus integration with existing tech stacks (cloud data platforms, automation workflows) to embed Mirico data into customer operations. Consider pilots on new regional sites and co-sell with customers pursuing net-zero and sustainability reporting.