Aging, specialized coatings Target mid-market manufacturers in paper mills and industrial processing that require precision coating, polishing, and resurfacing of rolls and cylinders. Emphasize MPP's Opttex polished surfaces, EZ Release, and Teflon over chrome options for durability and release performance to win replacement parts and refurbishment contracts.

Custom surface capabilities Leverage the ability to produce a wide array of surface finishes and custom surfaces tailored to specific customers. Position MPP as a partner for bespoke roll finishes in chrome, tungsten carbide, copper, nickel, and ceramic to extend roll life and improve heat transfer.

Flexible capacity Highlight the large 85,000 square foot facility that accommodates large-diameter and long rolls (up to 12 feet by 50 feet), enabling support for high-capacity refurbishments and sense of scale for manufacturers with sizable roll needs.

Precision reliability Promote tight tolerances and precision finishing (0.000050 inches TIR) as a differentiator for critical roll components in paper mills and industrial processing, offering predictable performance and reduced downtime for customers.

Cross-sell opportunities Capitalize on existing capabilities to service multiple materials and processes (chrome, tungsten carbide, copper, nickel, ceramic) to cross-sell to adjacent equipment owners, machine shops, and facilities with similar finishing and resurfacing needs, including potential maintenance agreements.