National Brand Expansion Mirth Provisions is executing a national brand expansion and operates in multiple states (AZ, CA, CO, OR, WA) where it is the top-selling cannabis carbonated beverage brand. Sales opportunities exist in expansion markets and in-store activation with retailers seeking leading cannabis beverage -- particularly at accounts already carrying cannabis drinks and adjacent CPG brands.

High Retail Uptake The company closes 90% of the retail store accounts it calls on, indicating strong partner engagement and momentum with distributors and retailers. This suggests a favorable conversion rate for new SKUs, co-marketing programs, and regional promotions.

Licensing Model Mirth licenses manufacturing, sales, and distribution to state partners, creating potential for B2B collaborations, white-label opportunities, co-pack partnerships, or license-enabled regional growth with established operators.

Media Visibility National recognition from outlets like CNN, Time, The New York Times, Bloomberg, and Fox Business enhances credibility and may open doors with retailers, investors, and distribution networks seeking proven, media-endorsed brands.

Growth Constraints Revenue levels are under $1M with $3.3M funding and a small team, signaling an opportunity for enterprise-style partnerships, wholesale distribution deals, or growth-focused services (ops, logistics, manufacturing, or marketing) to scale with their expansion plans.