Niche Artisanal Appeal Mishka’s focus on handcrafted, avant-garde footwear with a timeless style creates opportunities to target consumers seeking unique, artisan-crafted fashion items and personalized shopping experiences.

Local Brand Authenticity Being based in Buenos Aires with a boutique in Palermo positions Mishka as a culturally authentic brand that can attract both local and international customers interested in authentic Argentine craftsmanship and design.

Digital Engagement Strategy Utilizing technologies such as Facebook Pixel and Google Fonts API indicates a strong online presence and data-driven marketing approach, opening avenues for targeted digital advertising and personalized customer outreach.

Market Expansion Potential With a revenue range of approximately 100 to 250 million, Mishka can explore scaling its artisanal product niche to broader markets through online channels and collaborations with boutique retailers internationally.

Competitive Differentiation Positioned alongside mid-sized brands like Dolls Kill and Threadless, Mishka can leverage its unique artisanal and avant-garde identity to stand out in the competitive retail apparel sector, attracting fashion-forward consumers seeking exclusivity.