Insights

Strong Market Presence Miss Amara operates in the rapidly growing online retail sector with revenue estimates between 1 billion and 10 billion dollars, indicating significant market traction and potential for enterprise-level solutions to support scaling efforts.

Awards and Recognition The company's multiple accolades including awards for customer experience and best in class retailing suggest a focus on quality and customer engagement, opening opportunities for technology solutions that enhance personalization and loyalty programs.

Product Innovation Recent launches of collections such as TUMBLUXE and Abstract, along with specialized products like play mats, demonstrate a capacity for innovation and diversification, complementing sales strategies aimed at expanding product lines and target demographics.

International Team With a diverse team spanning Australia, the Philippines, Hong Kong, India, and New Zealand, there is potential to leverage multicultural insights for tailored marketing, localization, and multilingual support solutions to reach wider markets.

Digital Engagement Utilization of advanced e-commerce tools like AI-powered personalization and web push notifications indicates a focus on digital engagement, positioning opportunities for further tech integrations such as advanced analytics, CRM or marketing automation tools to drive conversions.

Miss Amara Tech Stack

Miss Amara uses 8 technology products and services including Criteo, Microsoft Clarity, Mailgun, and more. Explore Miss Amara's tech stack below.

  • Criteo
    Advertising
  • Microsoft Clarity
    Analytics
  • Mailgun
    Email
  • Google Workspace
    Email
  • Azure Edge Network
    Miscellaneous
  • Feefo
    Online Review Management
  • reCAPTCHA
    Security
  • PushOwl Web Push Notifications
    Shopping Cart

Miss Amara's Email Address Formats

Miss Amara uses at least 1 format(s):
Miss Amara Email FormatsExamplePercentage
First@missamara.com.auJohn@missamara.com.au
49%
Middle@missamara.com.auMichael@missamara.com.au
1%
First@missamara.com.auJohn@missamara.com.au
49%
Middle@missamara.com.auMichael@missamara.com.au
1%

Frequently Asked Questions

What is Miss Amara's official website and social media links?

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Miss Amara's official website is missamara.com.au and has social profiles on LinkedIn.

What is Miss Amara's SIC code NAICS code?

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Miss Amara's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Miss Amara have currently?

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As of December 2025, Miss Amara has approximately 62 employees across 5 continents, including AsiaOceaniaAfrica. Key team members include Ceo & Co-Founder: A. W.Chief Operating Officer: L. B.Head Of Marketing & Ecommerce: J. S.. Explore Miss Amara's employee directory with LeadIQ.

What industry does Miss Amara belong to?

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Miss Amara operates in the Retail industry.

What technology does Miss Amara use?

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Miss Amara's tech stack includes CriteoMicrosoft ClarityMailgunGoogle WorkspaceAzure Edge NetworkFeeforeCAPTCHAPushOwl Web Push Notifications.

What is Miss Amara's email format?

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Miss Amara's email format typically follows the pattern of First@missamara.com.au. Find more Miss Amara email formats with LeadIQ.

When was Miss Amara founded?

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Miss Amara was founded in 2014.

Miss Amara

RetailNew South Wales, Australia51-200 Employees

Miss Amara was founded in Sydney in 2014 with a simple idea: to make buying rugs easy, inspiring and enjoyable.

Today our warehouse is still in Sydney, and our team spans Australia, the Philippines, Hong Kong, India and New Zealand. Together we share a passion for design, storytelling and creating rugs that feel at home in every lifestyle.

Our work has been recognised with:

- #39 on the AFR Fast 100 Growing Companies list (2021)
- #66 on the Financial Times Fastest Growing Tech Companies list (2022)
- Winner, Home Decor Shops Award, ProductReview.com.au (2025)
- Winner, Best Customer Experience, Australian Retail Innovator Awards (2025)
- Finalist, Best Pureplay Retailer, Online Retailer Industry Awards (2025)

How we work is important to us, and our values guide us every day:

We Care - about people, the environment, our customers and our makers.
Be Transparent - with openness and honesty.
Keep It Simple - so the journey is easy and clear.
Fast. Test. Learn. Adapt. - to grow with our customers.
Best in Class - by holding ourselves to the highest standards.

We are growing quickly, and always looking for thoughtful, ambitious people who want to make an impact. If that feels like you, we would love to hear from you!

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1B$10B

    Miss Amara's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Miss Amara's revenue is estimated to be in the range of $1B$10B

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