Insights

Rapid Market Growth Miss Amara has experienced significant expansion since launching in 2014, quickly establishing itself as an emerging e-commerce leader in the APAC region. This rapid growth indicates a strong market demand for innovative online rug shopping solutions, offering opportunities to collaborate on expanding product ranges or entering new markets.

Recognition and Credibility The company's numerous industry awards and recognitions, including rankings in Deloitte's Fast 50 and Financial Times' Fastest Growing Tech Companies, highlight its reputation for innovation and customer excellence. Partnering with Miss Amara could enhance brand prestige through association with a proven, award-winning retailer committed to superior customer experiences.

Customer-Centric Innovation Miss Amara emphasizes a customer-first approach and utilizes advanced technology like AI-powered personalization to enhance the shopping experience. This focus on innovative, user-friendly solutions suggests opportunities to offer tailored marketing tools, augmented reality solutions, or tech integrations to further boost conversion and loyalty.

Expanding Product Portfolio The launch of new collections such as TUMBLUXE and Abstract collections, as well as bespoke products like super-soft play mats, demonstrates a focus on diversification and catering to various customer preferences. Collaborating on complementary product lines or accessory offerings could unlock additional revenue streams and enhance customer engagement.

Strong Digital Presence Miss Amara invests in cutting-edge digital marketing and personalization technologies, utilizing a wide tech stack to optimize customer engagement. This technological agility presents opportunities to provide advanced marketing automation, data analytics, or customer engagement solutions that align with their growth trajectory and innovation-driven approach.

Miss Amara Tech Stack

Miss Amara uses 8 technology products and services including Criteo, Microsoft Clarity, Mailgun, and more. Explore Miss Amara's tech stack below.

  • Criteo
    Advertising
  • Microsoft Clarity
    Analytics
  • Mailgun
    Email
  • Google Workspace
    Email
  • Azure Edge Network
    Miscellaneous
  • Feefo
    Online Review Management
  • reCAPTCHA
    Security
  • PushOwl Web Push Notifications
    Shopping Cart

Miss Amara's Email Address Formats

Miss Amara uses at least 1 format(s):
Miss Amara Email FormatsExamplePercentage
First@missamara.com.auJohn@missamara.com.au
49%
Middle@missamara.com.auMichael@missamara.com.au
1%
First@missamara.com.auJohn@missamara.com.au
49%
Middle@missamara.com.auMichael@missamara.com.au
1%

Frequently Asked Questions

Where is Miss Amara's headquarters located?

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Miss Amara's main headquarters is located at Sydney, AU. The company has employees across 5 continents, including AsiaOceaniaEurope.

What is Miss Amara's official website and social media links?

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Miss Amara's official website is missamara.com.au and has social profiles on LinkedIn.

What is Miss Amara's NAICS code?

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Miss Amara's NAICS code is 44-45 - Retail Trade.

How many employees does Miss Amara have currently?

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As of October 2025, Miss Amara has approximately 61 employees across 5 continents, including AsiaOceaniaEurope. Key team members include Ceo & Co-Founder: A. W.Chief Operating Officer: L. B.Head Of Marketing & Ecommerce: J. S.. Explore Miss Amara's employee directory with LeadIQ.

What industry does Miss Amara belong to?

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Miss Amara operates in the Retail industry.

What technology does Miss Amara use?

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Miss Amara's tech stack includes CriteoMicrosoft ClarityMailgunGoogle WorkspaceAzure Edge NetworkFeeforeCAPTCHAPushOwl Web Push Notifications.

What is Miss Amara's email format?

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Miss Amara's email format typically follows the pattern of First@missamara.com.au. Find more Miss Amara email formats with LeadIQ.

When was Miss Amara founded?

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Miss Amara was founded in 2014.

Miss Amara

RetailSydney, Australia51-200 Employees

Miss Amara was founded in Sydney in 2014 with a simple idea: to make buying rugs easy, inspiring and enjoyable.

Today our warehouse is still in Sydney, and our team spans Australia, the Philippines, Hong Kong, India and New Zealand. Together we share a passion for design, storytelling and creating rugs that feel at home in every lifestyle.

Our work has been recognised with:

- #39 on the AFR Fast 100 Growing Companies list (2021)
- #66 on the Financial Times Fastest Growing Tech Companies list (2022)
- Winner, Home Decor Shops Award, ProductReview.com.au (2025)
- Winner, Best Customer Experience, Australian Retail Innovator Awards (2025)
- Finalist, Best Pureplay Retailer, Online Retailer Industry Awards (2025)

How we work is important to us, and our values guide us every day:

We Care - about people, the environment, our customers and our makers.
Be Transparent - with openness and honesty.
Keep It Simple - so the journey is easy and clear.
Fast. Test. Learn. Adapt. - to grow with our customers.
Best in Class - by holding ourselves to the highest standards.

We are growing quickly, and always looking for thoughtful, ambitious people who want to make an impact. If that feels like you, we would love to hear from you!

Section iconCompany Overview

Headquarters
Sydney, AU
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1B$10B

    Miss Amara's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Miss Amara's revenue is estimated to be in the range of $1B$10B

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