Insights

Growth momentum Miss Amara has rapid expansion across multiple regions and recently refreshed its online store and brand identity, signaling a heightened focus on customer experience and scale. This presents opportunities for partnerships or platforms that support cross-border ecommerce, localization services, or international logistics.

Tech-enabled The company utilizes a tech stack including Netcore personalization (historical partner), Xero, Hotjar, Shogun Page Builder, and PushOwl. This indicates openness to integrations and enhanced digital marketing tactics, suggesting upsell opportunities for analytics, automation, email/SMS marketing tools, and e-commerce optimization services.

Customer experience Awards for Best Customer Experience and continued focus on simple, fast, transparent shopping imply a premium emphasis on CX. This creates opportunities for premium support services, concierge onboarding for larger orders, or whitelabel/white-glove logistics partnerships.

Product expansion Frequent new collections and play mats indicate a growing catalog and design-led strategy. Opportunities exist for supplier collaborations, manufacturing sourcing, private-label options, and SKU expansion consulting to accelerate go-to-market timelines.

Growth-ready finance Revenue scale into the high hundreds of millions to billions range with a lean, distributed team suggests readiness for enterprise-grade tools, ERP optimization, B2B partnerships, and financing solutions that support wholesale, enterprise gifting programs, or international B2C/B2B transactions.

Miss Amara Tech Stack

Miss Amara uses 8 technology products and services including Xero, Hotjar, Cloudflare DNS, and more. Explore Miss Amara's tech stack below.

  • Xero
    Accounting
  • Hotjar
    Analytics
  • Cloudflare DNS
    Domain Name Services
  • Mailgun
    Email
  • Microsoft Office
    Office Suites
  • Shogun Page Builder
    Page Builders
  • PushOwl Web Push Notifications
    Shopping Cart
  • Slack
    Software Framework

Miss Amara's Email Address Formats

Miss Amara uses at least 1 format(s):
Miss Amara Email FormatsExamplePercentage
First@missamara.com.auJohn@missamara.com.au
99%
Middle@missamara.com.auMichael@missamara.com.au
1%

Frequently Asked Questions

Where is Miss Amara's headquarters located?

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Miss Amara's main headquarters is located at Sydney, New South Wales Australia. The company has employees across 5 continents, including OceaniaAsiaAfrica.

What is Miss Amara's official website and social media links?

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Miss Amara's official website is missamara.com.au and has social profiles on LinkedIn.

What is Miss Amara's SIC code NAICS code?

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Miss Amara's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Miss Amara have currently?

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As of June 2026, Miss Amara has approximately 61 employees across 5 continents, including OceaniaAsiaAfrica. Key team members include Ceo & Co-Founder: A. W.Chief Operating Officer: L. B.Head Of Marketing & Ecommerce: J. S.. Explore Miss Amara's employee directory with LeadIQ.

What industry does Miss Amara belong to?

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Miss Amara operates in the Retail industry.

What technology does Miss Amara use?

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Miss Amara's tech stack includes XeroHotjarCloudflare DNSMailgunMicrosoft OfficeShogun Page BuilderPushOwl Web Push NotificationsSlack.

What is Miss Amara's email format?

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Miss Amara's email format typically follows the pattern of First@missamara.com.au. Find more Miss Amara email formats with LeadIQ.

When was Miss Amara founded?

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Miss Amara was founded in 2014.
Miss Amara logo

Miss Amara

RetailNew South Wales, Australia51-200 Employees

Miss Amara was established in Sydney in 2014 with a goal of simplifying the process of buying rugs. The company operates a warehouse in Sydney and has a distributed team across Australia, the Philippines, Hong Kong, India and New Zealand. The business employs between 51 and 200 people and has earned recognitions including the AFR Fast 100 Growing Companies ranking of 39 in 2021 and the Financial Times Fastest Growing Tech Companies ranking of 66 in 2022. In March 2026, Miss Amara Pty launched a refurbished online store and updated its brand identity as part of a strategic move to strengthen customer experience and drive growth. Its stated values include care for people and the environment, transparency, simplicity, rapid testing and learning, and striving for best-in-class standards, and it operates online at missamara.com.au.

Section iconCompany Overview

Headquarters
Sydney, New South Wales Australia
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1B$10B

    Miss Amara's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Miss Amara's revenue is estimated to be in the range of $1B$10B

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