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Venture Capital and Private Equity PrincipalsCalifornia, United States2-10 Employees

Mission and Market is a San Francisco-based venture principal firm that operates as a small angel fund, targeting founders pursuing bold missions in large, diverse markets. The organization describes its focus as investing in leaders who tackle ambitious goals across industries such as healthcare, fintech, biotech, VR, medical marijuana, consumer internet, education, and software-as-a-service, among others, with its first fund allocated to a broad portfolio of companies. Positioned within the venture capital and private equity landscape, the firm emphasizes support for early-stage ventures aiming to scale in substantial markets, rather than concentrating on a single sector. The company is based on Battery Street in San Francisco and maintains a compact team, reflecting its status as a small, specialized investor. The most recent development highlights ongoing deployment of capital across multiple portfolio companies as part of its initial fund activity.

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