MISSION Email Format
RetailNew York, United States51-200 Employees
MISSION develops year-round wearable cooling and heat-relief gear designed to improve comfort, safety, recovery, and performance in hot and sweaty conditions. Its products address heat-related hazards and are distributed through a broad network that includes online, more than 25,000 retail stores, and industrial and commercial channels. The gear targets workers operating in demanding environments, providing support in challenging heat conditions. Headquartered in Purchase, New York, the company was founded in 2008 by scientists, engineers, and athletes, including Serena Williams, Dwyane Wade, and Drew Brees, alongside heat health and safety experts. MISSION relies on patented and proprietary technologies and collaborates with the Korey Stringer Institute and the Heat Safety & Performance Coalition to advance heat-safety research and establish guidelines, creating a broader HEAT-safety ecosystem for employers.