Growth opportunities Mid-size higher education institution with a projected revenue range of $50M-$100M and a workforce of 201-500 employees presents cross-sell potential for student information systems, enrollment management, and marketing analytics platforms. Recent leadership changes in enrollment management signal openness to vendor partnerships that enhance recruitment and retention.

Enrollment leadership Appointment of a new vice president of enrollment management indicates a strategic focus on student recruitment, retention, and conversion optimization. Target MDCC with solutions that improve lead scoring, CRM integration, and analytics to boost application-to-enrollment rates.

Athletic & alumni engagement New head coach hire for men’s basketball alongside Honors Day and Service & Leadership events suggests opportunities around athletic programs, student engagement platforms, donor/alumni relations software, and community outreach tools.

Student services Expansion in student services such as financial aid, counseling, and career placement creates demand for case management, scheduling, and career services tech, as well as automation to streamline student support workflows and reporting.

Community partnerships Active involvement in internships (Atmos Energy program) and autism awareness events indicates potential for partnerships with local employers and nonprofit programs, offering internship management, employer liaison solutions, and grant-funded education initiatives.