Advertising partnerships Mississippi Today’s use of digital ad tech together with its Pulitzer-winning investigative credibility creates strong opportunities for targeted local advertising, sponsorships, and branded content with Mississippi businesses, nonprofits, and public-sector clients. Offer services in ad operations, creative sponsorship packages, and programmatic campaigns.

Membership growth As a nonprofit newsroom with WooCommerce and a lean staff, there is clear potential to grow memberships, subscriptions, and donor programs by offering a turnkey membership platform, donor CRM integration, recurring giving workflows, and data-driven fundraising campaigns aligned with their investigative coverage.

Content monetization With online audio and video content and a tech stack that includes MediaElement.js and ad/analytics tools, there is opportunity to bolster monetization through enhanced video hosting and streaming, dynamic ad insertion, podcast monetization, analytics, and broader distribution across platforms.

Partnerships & grants Their award-winning investigative reporting positions them well for data journalism partnerships and grant funding. Explore data tools, licensing deals, and collaboration opportunities with philanthropic funders, NGOs, and state/local agencies to expand reach and impact.

Tech & security As a small, cloud-first operation, Mississippi Today can benefit from managed IT services focused on security, reliability, and compliance. Propose Cloudflare DNS optimization, site security, backups, disaster recovery, and accessibility improvements to let editors focus on journalism.