Membership Growth Target MSCA’s large member base of over 1600 professional school counselors for continued professional development programs, online courses, and certification updates.

Professional Development Offer scalable training solutions and workshops aligned with academic, career, and personal/social development goals to support counselors in their certification maintenance and skill advancement.

Advocacy & Policy Position services as tools for advocacy and legislative engagement, providing briefing materials, lobbying support, and data-driven insights to help MSCA influence educational policy.

Tech Enablement Leverage MSCA’s current tech stack (Squarespace Commerce, Google Workspace, MySQL) to propose integrated e-learning platforms, membership management, and analytics dashboards for better engagement and ROI.

Strategic Partnerships Explore collaborations with comparable associations (national and state level) to co-host events, share resources, and expand reach within the education sector and allied organizations.