Strategic partnerships There is potential to pursue partnerships with local workforce and hospitality organizations, as Taney County Partnership collaboration indicates a need for employer input on skills gaps and training opportunities. Position MSP Adult Student Services as a bridge to upskilling nontraditional students for regional employers.

Nontraditional student market The office specializes in assisting nontraditional students balancing family, work, and school. Develop outreach and flexible program bundles (evening/weekend courses, advising, and accelerated credentials) to capture this segment and expand enrollment and continuing education options.

Technology enablement Current tech stack includes Microsoft 365, Power BI, and Google Maps. Offer data-driven enrollment analytics, personalized student support platforms, and digital marketing automation to improve advisement effectiveness and retention for adult learners.

Brand and visibility Missouri State University has active engagement evidenced by multiple recent awards and leadership changes. Propose co-branded initiatives, success storytelling, and targeted campaigns to highlight adult student success and drive awareness among potential students and employers.

Growth potential With revenue in the 50–100 million range and a sizable staff, there is room to upsell services such as enhanced scholarship guidance, expanded placement testing, and customized workforce upskilling programs for regional businesses, leveraging the university’s existing advisement and registration capabilities.