Insights

Expanding Mobile Reach Mistplay boasts over 30 million lifetime installs globally on Android devices, indicating a substantial user base and significant mobile engagement that can be leveraged for targeted advertising and partnership opportunities.

Pattern of Innovation Recent launches such as LoyaltyPlay and reward-based user acquisition platforms demonstrate Mistplay’s focus on innovative monetization and engagement solutions, presenting opportunities for collaboration in ad tech and gamified marketing campaigns.

Strong Industry Recognition Recognized as a Top 5 media source, Top Employer, and ranked in Deloitte’s Fast 50 and Fast 500 lists showcases the company's fast growth and credibility, making it a reliable partner for strategic investments and technology integrations.

Leadership in Data & AI The appointment of a Chief Data and AI Officer highlights Mistplay’s emphasis on advanced data analytics and AI-driven insights, opening potential for data-driven marketing solutions and personalized user engagement strategies.

Financial Potential With revenue estimates ranging from 50 to 100 million dollars, Mistplay demonstrates strong financial health and growth prospects, presenting opportunities for partnerships, sponsorships, and joint ventures in the mobile gaming ecosystem.

Similar companies to Mistplay

Mistplay Tech Stack

Mistplay uses 8 technology products and services including OneTrust, MongoDB, Font Awesome, and more. Explore Mistplay's tech stack below.

  • OneTrust
    Cookie Compliance
  • MongoDB
    Database
  • Font Awesome
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • Modernizr
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • Webflow
    Page Builders
  • Trello
    Project Management

Media & News

Mistplay's Email Address Formats

Mistplay uses at least 1 format(s):
Mistplay Email FormatsExamplePercentage
First.Last@mistplay.comJohn.Doe@mistplay.com
81%
First@mistplay.comJohn@mistplay.com
17%
First.Middle@mistplay.comJohn.Michael@mistplay.com
1%
FLast@mistplay.comJDoe@mistplay.com
1%

Frequently Asked Questions

Where is Mistplay's headquarters located?

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Mistplay's main headquarters is located at 481 Avenue Viger O, Montreal, Quebec H2Z 1G6, CA. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Mistplay's official website and social media links?

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Mistplay's official website is mistplay.com and has social profiles on LinkedInCrunchbase.

What is Mistplay's NAICS code?

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Mistplay's NAICS code is 5112 - Software Publishers.

How many employees does Mistplay have currently?

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As of October 2025, Mistplay has approximately 215 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: T. H.Chief Strategy Officer (cso): O. W.Chief People & Culture Officer: S. C.. Explore Mistplay's employee directory with LeadIQ.

What industry does Mistplay belong to?

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Mistplay operates in the Computer Games industry.

What technology does Mistplay use?

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Mistplay's tech stack includes OneTrustMongoDBFont AwesomeAtlassian JiraModernizrmacOSWebflowTrello.

What is Mistplay's email format?

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Mistplay's email format typically follows the pattern of First.Last@mistplay.com. Find more Mistplay email formats with LeadIQ.

When was Mistplay founded?

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Mistplay was founded in 2016.
Mistplay

Mistplay

Computer GamesCanada201-500 Employees

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere!

**Mistplay’s Mission:** 
To be the best way to play mobile games for everyone, everywhere!

**Fun Facts:**
The #1 loyalty app for mobile gamers
Over 30M+ lifetime installs globally on Android
Over 400+ games to discover on the Mistplay app 
Doubled our employee headcount in 2023
Backed by GrowthCurve Capital as of December 2021

**Business & Company Achievements:**

Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023
Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list
Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business
Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022
Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022

With more to come!

Section iconCompany Overview

Headquarters
481 Avenue Viger O, Montreal, Quebec H2Z 1G6, CA
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Mistplay's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mistplay's revenue is estimated to be in the range of $100M$250M

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