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Insights

Strong Market Position Mistplay is the leading loyalty app for mobile gamers with over 50 million installs globally and recognition in top rankings on AppsFlyer’s 2025 Performance Index, indicating a robust user base and high market visibility.

Diverse Revenue Streams The company has successfully launched multiple reward-based platforms, including LoyaltyPlay, and recently acquired Connected Rewards, demonstrating ongoing product innovation and expanded monetization avenues.

Global Growth & Engagement Active in nine key markets with substantial engagement, Mistplay’s reward programs and recent strategic acquisitions offer potential partnerships for brands seeking to leverage mobile gaming for customer engagement.

Technological Advancements Mistplay's investment in AI leadership and sophisticated tech stack positions it as a leader in rewarded advertising, offering opportunities for collaborative development in data-driven marketing solutions.

Financial Strength & Backing With a revenue range of 250 million to 500 million USD and backing from Growth Curve Capital, Mistplay has significant financial resources to support strategic partnerships, joint ventures, or expanding its product ecosystem.

Similar companies to Mistplay

Mistplay Tech Stack

Mistplay uses 8 technology products and services including OneTrust, MongoDB, Font Awesome, and more. Explore Mistplay's tech stack below.

  • OneTrust
    Cookie Compliance
  • MongoDB
    Database
  • Font Awesome
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • Modernizr
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • Webflow
    Page Builders
  • Trello
    Project Management

Media & News

Mistplay's Email Address Formats

Mistplay uses at least 2 format(s):
Mistplay Email FormatsExamplePercentage
First.Last@mistplay.comJohn.Doe@mistplay.com
78%
First@mistplay.comJohn@mistplay.com
16%
First.Middle@mistplay.comJohn.Michael@mistplay.com
1%
FLast@mistplay.comJDoe@mistplay.com
1%
First.Middle.Last@mistplay.comJohn.Michael.Doe@mistplay.com
1%
FirstMiddle.Last@mistplay.comJohnMichael.Doe@mistplay.com
1%
Last@mistplay.comDoe@mistplay.com
1%
First_Last@mistplay.comJohn_Doe@mistplay.com
1%

Frequently Asked Questions

Where is Mistplay's headquarters located?

Minus sign iconPlus sign iconMistplay's main headquarters is located at 1001 Boulevard Robert-bourassa Montréal, Quebec h3b 4l4 Canada. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Mistplay's official website and social media links?

Minus sign iconPlus sign iconMistplay's official website is business.mistplay.com and has social profiles on LinkedInCrunchbase.

What is Mistplay's NAICS code?

Minus sign iconPlus sign iconMistplay's NAICS code is 5112 - Software Publishers.

How many employees does Mistplay have currently?

Minus sign iconPlus sign iconAs of March 2026, Mistplay has approximately 213 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: T. H.Chief Strategy Officer (cso): O. W.Chief People & Culture Officer: S. C.. Explore Mistplay's employee directory with LeadIQ.

What industry does Mistplay belong to?

Minus sign iconPlus sign iconMistplay operates in the Computer Games industry.

What technology does Mistplay use?

Minus sign iconPlus sign iconMistplay's tech stack includes OneTrustMongoDBFont AwesomeAtlassian JiraModernizrmacOSWebflowTrello.

What is Mistplay's email format?

Minus sign iconPlus sign iconMistplay's email format typically follows the pattern of First.Last@mistplay.com. Find more Mistplay email formats with LeadIQ.

When was Mistplay founded?

Minus sign iconPlus sign iconMistplay was founded in 2016.

Mistplay

Computer GamesQuebec, Canada201-500 Employees

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s provenplay-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by Growth Curve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement.

**Fast facts:**
The #1 loyalty app for mobile gamers
Over 50M+ lifetime installs globally on Android
Active in 9 key markets
Given away over $200M USD in gift cards to date 
Backed by GrowthCurve Capital as of December 2021

**Business & company achievements:**
Earned 36 ranks in the 2025 Edition of the AppsFlyer Performance Index, spanning top gaming categories on a global scale – including #10 in Gaming (Overall) for the Android Index
Ranked as a top media source Singular’s 2025 ROI Index
Ranked as one of Montreal’s Top Employers (2025)
Ranked as one of Canada’s Top Small & Medium Employers (2025) 

With more to come!

Section iconCompany Overview

Headquarters
1001 Boulevard Robert-bourassa Montréal, Quebec h3b 4l4 Canada
Website
business.mistplay.com
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    Mistplay's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Mistplay's revenue is estimated to be in the range of $250M$500M

Company Leadership

  • Stylized image of a person
    T. H.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    O. W.
    Chief Strategy Officer (cso)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. C.
    Chief People & Culture Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. T.
    Chief Commercial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. G.
    Vp Product
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    D. J. S.
    General Counsel, Corporate Secretary And Chief Privacy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. L.
    Senior Director, Global Head Of Accounts
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. G.
    Senior Vice President, Consumer Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    F. R.
    Vice President, Growth Product
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. G.
    Vp Product
    Phone icon
    Mobile Phone

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