Insights

Growing User Base Mistplay has amassed over 30 million lifetime installs globally on Android, demonstrating a large and engaged mobile gaming community, providing opportunities to introduce complementary monetization, analytics, or advertising solutions targeted at active users.

Innovative Reward Platform The launch of LoyaltyPlay and reward-based user acquisition platforms indicates an openness to innovative monetization and engagement strategies, making Mistplay a prime partner for ad tech, data analytics, and reward management solutions.

Leadership Expansion Recent hires such as a Chief Data and AI Officer and a General Manager for ad tech products suggest a focus on data-driven growth and technological innovation, creating opportunities to offer advanced AI, data processing, and ad monetization tools.

Market Recognition Rankings in Deloitte’s Fast 50 and North American Fast 500, along with awards for ROI and retention, highlight Mistplay’s rapid growth and competitive positioning, indicating potential for partnerships in scaling marketing, analytics, or infrastructure services.

Strategic Focus on Innovation Mistplay’s strong emphasis on new product launches, such as LoyaltyPlay and the Mobile Gaming Loyalty Index, shows an appetite for continuous innovation, presenting opportunities for technology vendors specializing in market research, loyalty solutions, and customer engagement tools.

Similar companies to Mistplay

Mistplay Tech Stack

Mistplay uses 8 technology products and services including OneTrust, MongoDB, Font Awesome, and more. Explore Mistplay's tech stack below.

  • OneTrust
    Cookie Compliance
  • MongoDB
    Database
  • Font Awesome
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • Modernizr
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • Webflow
    Page Builders
  • Trello
    Project Management

Media & News

Mistplay's Email Address Formats

Mistplay uses at least 1 format(s):
Mistplay Email FormatsExamplePercentage
First.Last@mistplay.comJohn.Doe@mistplay.com
81%
First@mistplay.comJohn@mistplay.com
17%
First.Middle@mistplay.comJohn.Michael@mistplay.com
1%
FLast@mistplay.comJDoe@mistplay.com
1%

Frequently Asked Questions

What is Mistplay's official website and social media links?

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Mistplay's official website is mistplay.com and has social profiles on LinkedInCrunchbase.

What is Mistplay's NAICS code?

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Mistplay's NAICS code is 5112 - Software Publishers.

How many employees does Mistplay have currently?

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As of December 2025, Mistplay has approximately 214 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Strategy Officer (cso): O. W.Chief People & Culture Officer: S. C.Chief Commercial Officer: A. T.. Explore Mistplay's employee directory with LeadIQ.

What industry does Mistplay belong to?

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Mistplay operates in the Computer Games industry.

What technology does Mistplay use?

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Mistplay's tech stack includes OneTrustMongoDBFont AwesomeAtlassian JiraModernizrmacOSWebflowTrello.

What is Mistplay's email format?

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Mistplay's email format typically follows the pattern of First.Last@mistplay.com. Find more Mistplay email formats with LeadIQ.

When was Mistplay founded?

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Mistplay was founded in 2016.

Mistplay

Computer GamesQuebec, Canada201-500 Employees

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere!

**Mistplay’s Mission:** 
To be the best way to play mobile games for everyone, everywhere!

**Fun Facts:**
The #1 loyalty app for mobile gamers
Over 30M+ lifetime installs globally on Android
Over 400+ games to discover on the Mistplay app 
Doubled our employee headcount in 2023
Backed by GrowthCurve Capital as of December 2021

**Business & Company Achievements:**

Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023
Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list
Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business
Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022
Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022

With more to come!

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Mistplay's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mistplay's revenue is estimated to be in the range of $100M$250M

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