Insights

Growing User Base With over 50 million lifetime installs globally on Android and active presence in nine key markets, Mistplay offers a substantial and expanding audience for advertisers, making it an attractive platform for brands seeking to target mobile gamers.

Innovative Reward Platform Mistplay's recent launch of LoyaltyPlay and reward-based user acquisition services demonstrates its commitment to providing scalable monetization and engagement solutions, presenting opportunities for companies aiming to enhance user retention and monetization strategies.

Strategic Acquisitions The acquisition of the Connected Rewards platform from Mobivity highlights Mistplay’s growth ambitions and readiness to expand its reward offerings, opening avenues for partnership opportunities with brands interested in leveraging its rewarded engagement ecosystem.

Strong Market Position Recognition as #10 in global gaming on the AppsFlyer Performance Index and rankings as a top media source and employer showcase Mistplay’s industry credibility, making it a reliable partner for brands and publishers seeking proven performance-driven advertising solutions.

Leadership & Innovation Recent appointments, including a Chief Data and AI Officer and a General Manager for ad tech, indicate Mistplay’s focus on technological advancement and data-driven growth, providing opportunities for advanced targeting solutions and innovative advertising collaborations.

Similar companies to Mistplay

Mistplay Tech Stack

Mistplay uses 8 technology products and services including OneTrust, MongoDB, Font Awesome, and more. Explore Mistplay's tech stack below.

  • OneTrust
    Cookie Compliance
  • MongoDB
    Database
  • Font Awesome
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • Modernizr
    Javascript Libraries
  • macOS
    Operating Systems & Computing Languages
  • Webflow
    Page Builders
  • Trello
    Project Management

Media & News

Mistplay's Email Address Formats

Mistplay uses at least 2 format(s):
Mistplay Email FormatsExamplePercentage
First.Last@mistplay.comJohn.Doe@mistplay.com
81%
First@mistplay.comJohn@mistplay.com
17%
First.Middle@mistplay.comJohn.Michael@mistplay.com
1%
FLast@mistplay.comJDoe@mistplay.com
1%

Frequently Asked Questions

Where is Mistplay's headquarters located?

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Mistplay's main headquarters is located at 1001 Boulevard Robert-bourassa Montreal, Quebec h3b 4l4 Canada. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Mistplay's official website and social media links?

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Mistplay's official website is business.mistplay.com and has social profiles on LinkedInCrunchbase.

What is Mistplay's NAICS code?

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Mistplay's NAICS code is 5112 - Software Publishers.

How many employees does Mistplay have currently?

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As of May 2026, Mistplay has approximately 222 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Strategy Officer (cso): O. W.Chief People & Culture Officer: S. C.Chief Technology Officer: A. B.. Explore Mistplay's employee directory with LeadIQ.

What industry does Mistplay belong to?

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Mistplay operates in the Computer Games industry.

What technology does Mistplay use?

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Mistplay's tech stack includes OneTrustMongoDBFont AwesomeAtlassian JiraModernizrmacOSWebflowTrello.

What is Mistplay's email format?

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Mistplay's email format typically follows the pattern of First.Last@mistplay.com. Find more Mistplay email formats with LeadIQ.

When was Mistplay founded?

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Mistplay was founded in 2016.

Mistplay

Computer GamesQuebec, Canada201-500 Employees

Mistplay operates in the mobile gaming sector, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide, anchored in a play‑and‑earn model. This approach helps publishers monetize user engagement and sustain growth by rewarding player actions. Its services target developers and publishers seeking scalable, rewarded engagement across multiple markets.

Based in Montreal, Quebec, Mistplay is a mid‑sized company with a global footprint, citing more than 50 million lifetime Android installs and activity in nine key markets. The company has earned notable industry recognition, including a top‑10 Gaming ranking on AppsFlyer’s 2025 Performance Index and recent expansion activity, such as an agreement to acquire Mobivity’s Connected Rewards platform.

Section iconCompany Overview

Headquarters
1001 Boulevard Robert-bourassa Montreal, Quebec h3b 4l4 Canada
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Mistplay's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Mistplay's revenue is estimated to be in the range of $100M$250M

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