Insights

Growing User Base Mistplay has achieved substantial user engagement with over 30 million lifetime installs globally, presenting a significant market opportunity for brands targeting mobile gamers through reward-based campaigns.

Strategic Acquisitions The company's recent acquisition of Mobivity’s Connected Rewards platform enhances its capabilities in driving customer engagement via gaming rewards, offering potential for expanded partnership and co-marketing opportunities.

Product Innovation With the launch of LoyaltyPlay and reward-based user acquisition platforms specifically for iPhone users, Mistplay demonstrates a focus on innovative solutions that enable targeted, reward-driven advertising, suitable for brands seeking to leverage mobile gaming audiences.

Industry Recognition Mistplay’s ranking in Deloitte’s Canadian Technology Fast 50 and North American Fast 500 indicates rapid growth and technological leadership, making it a credible partner for scalable marketing collaborations.

Leadership & Talent Doubling employee numbers in 2023 and hiring key executive roles such as Chief Data and AI Officer and General Manager for ad tech products highlight the company’s investment in advanced data-driven marketing solutions, offering potential for customization and advanced targeting partnerships.

Mistplay Tech Stack

Mistplay uses 8 technology products and services including OneTrust, MongoDB, Font Awesome, and more. Explore Mistplay's tech stack below.

OneTrust

Cookie Compliance

MongoDB

Database

Font Awesome

Font Scripts

Atlassian Jira

Issue Trackers

Modernizr

Javascript Libraries

macOS

Operating Systems & Computing Languages

Webflow

Page Builders

Trello

Project Management

Mistplay Email Formats	Example	Percentage
First.Last@mistplay.com	John.Doe@mistplay.com	80%
First@mistplay.com	John@mistplay.com	18%
First.Middle@mistplay.com	John.Michael@mistplay.com	1%
FLast@mistplay.com	JDoe@mistplay.com	1%

Mistplay Email Formats

Example

Percentage

First.Last@mistplay.com

John.Doe@mistplay.com

80%

First@mistplay.com

John@mistplay.com

18%

First.Middle@mistplay.com

John.Michael@mistplay.com

FLast@mistplay.com

JDoe@mistplay.com

Frequently Asked Questions

Where is Mistplay's headquarters located?

Mistplay's main headquarters is located at 1001 Boulevard Robert-bourassa Montréal, Quebec h3b 4l4 Canada. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Mistplay's official website and social media links?

Mistplay's official website is mistplay.com and has social profiles on LinkedIn Crunchbase.

What is Mistplay's NAICS code?

Mistplay's NAICS code is 5112 - Software Publishers.

How many employees does Mistplay have currently?

As of February 2026, Mistplay has approximately 215 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Strategy Officer (cso): O. W.Chief People & Culture Officer: S. C.Chief Commercial Officer: A. T.. Explore Mistplay's employee directory with LeadIQ.

What industry does Mistplay belong to?

Mistplay operates in the Computer Games industry.

What technology does Mistplay use?

Mistplay's tech stack includes OneTrustMongoDBFont AwesomeAtlassian JiraModernizrmacOSWebflowTrello.

What is Mistplay's email format?

Mistplay's email format typically follows the pattern of First.Last@mistplay.com. Find more Mistplay email formats with LeadIQ.

When was Mistplay founded?

Mistplay was founded in 2016.

Mistplay

Q: What is Mistplay's official website and social media links?

Mistplay's official website is mistplay.com. Mistplay has social profiles on LinkedIn.

Q: How many employees does Mistplay have currently?

Mistplay has approximately 215 employees.

Q: What technology does Mistplay use?

Mistplay's tech stack includes jQuery Waypoints, X-UA-Compatible, PHP, LinkedIn, Zendesk.

Computer GamesQuebec, Canada201-500 Employees

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere!

**Mistplay’s Mission:** 
To be the best way to play mobile games for everyone, everywhere!

**Fun Facts:**
The #1 loyalty app for mobile gamers
Over 30M+ lifetime installs globally on Android
Over 400+ games to discover on the Mistplay app 
Doubled our employee headcount in 2023
Backed by GrowthCurve Capital as of December 2021

**Business & Company Achievements:**

Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023
Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list
Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business
Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022
Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022

With more to come!

Insights

Similar companies to Mistplay

Mistplay Tech Stack

Media & News

Mobivity Holdings Corp. sold assets to Mistplay on Jan 20th '26.

Mistplay hired Sampsa Jaatinen as Chief Data and AI Officer on Oct 7th '25.

Mistplay launches LoyaltyPlay.

Mistplay launches LoyaltyPlay: A gaming reward hub.

Mistplay launches reward-based user acquisition platform for mobile gamers on the iPhone.

Mistplay attends event MAU Vegas 2025.

Mistplay hired Marc Bearman as General Manager for new ad tech products on May 19th '25.

Mistplay's Email Address Formats