Strategic partnership Leverage Mizu’s recent partnership with the Pool & Hot Tub Alliance to position upgraded pool cover solutions as industry-standard, targeting pool installers and maintenance firms looking for compliant, high-quality products.

Regional focus Target Utah, Idaho, and Las Vegas markets where Mizu operates as the exclusive factory service and sales partner for Coverstar and Pool Cover Specialists, offering turnkey cover installations, repairs, and maintenance.

Growth potential With a revenue range of 10–25 million and a lean team, pursue expansion opportunities through channel partnerships, contractor programs, and bundled service offerings to capture more project value in commercial and residential pools.

Tech-enabled service Highlight Mizu’s use of modern tech stacks and service capabilities to streamline scheduling, project tracking, and maintenance alerts, enabling proactive upsell of advanced covers, cleaning, and warranty services.

Brand affinity Position Mizu as a trusted local expert for cutting-edge pool cover products, inviting referrals from installers, property managers, and pool builders seeking reliable support and quick, high-quality service.