MMA Global

Marketing ServicesNew York, United States1001-5000 Employees

MMA Global is an international alliance for chief marketing officers and their teams, focused on helping marketers create value. Its membership includes more than 800 corporate partners representing hundreds of thousands of marketers, spanning brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies. The organization advances this aim through Think Tanks and Labs that produce evidence-based models connecting research to practical outcomes, including linking marketing investment to enterprise value; four global Think Tanks focus on measurement and attribution, marketing organization strategy, AI leadership, and data and customer experience.

Based in New York, the organization maintains a global footprint with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America. Founded in 2003 as the Mobile Marketing Association and relaunched as MMA Global, Inc. in 2022, it counts many major brands among its members and hosts more than 60 events worldwide, including POSSIBLE in Miami and the CMO & CEO Summit; a recent development in May 2026 saw MMA Global partner with Ally Financial and Campbell's to publish findings from their Brand as Performance study.

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