Innovation Leadership MMR Research's recent launches of Sensory Bot and Product Hub demonstrate a strong focus on leveraging AI and digital platforms to enhance product testing and sensory analysis, presenting opportunities to partner on advanced research solutions and technology integrations.

Global Expansion The appointment of regional directors like Wanni Xu in Singapore indicates active regional growth, especially in Asia, which opens potential sales avenues for localized market research services and sensory testing solutions tailored to diverse markets.

Strategic Partnerships Collaborations with major brands such as Mars Wrigley highlight MMR's positioning within the FMCG sector, suggesting opportunities to offer tailored insights services, innovation consulting, and sensory testing for other FMCG companies seeking competitive advantages.

Technology Adoption MMR Research's use of advanced tools like Python, Figma, and JSON-LD, coupled with its AI-driven Sensory Bot, signals its commitment to innovative research methodologies, indicating potential for reselling or co-developing cutting-edge sensory and consumer research technologies.

Market Focus With a strong presence in food, drink, household, and personal care sectors, MMR Research offers a broad spectrum of research services, suggesting cross-industry sales opportunities for companies looking to develop engaging, sensory-based product marketing and innovation strategies.