MobCraft Beer
Food and Beverage ServicesWisconsin, United States11-50 Employees
MobCraft Beer is a Milwaukee-based brewery that operates a crowdsourced model, inviting fans to submit beer ideas and vote on which concept should be brewed next. Pre-orders determine the monthly winner, which then goes into production and is distributed through online channels, retailers, and pickup at the brewery. The company blends flagship re-releases of popular crowd favorites with a diverse lineup that includes seasonal and program beers, such as their Wild & Sour offerings, and taproom-exclusive releases. Founded by Henry Schwartz, Andrew Gierczak, and Giotto Troia in 2011, MobCraft has positioned itself in the food and beverage services industry by leveraging community input to guide product development and expansion beyond the Milwaukee taproom. Recent activity includes collaborations and partnerships, and the business has engaged in community-focused initiatives and events, with its operations historically centered in Milwaukee and its surrounding region.
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