Cost-Effective Imaging Opportunity to position services as a cost-saving alternative to purchasing C-Arm equipment, appealing to hospitals and clinics aiming to reduce capex while maintaining imaging capabilities.

Training and Staffing Leverage their offering of staff training or full-service staffing to hospitals needing temporary or surge imaging support, especially for busy surgical suites or during transitions in equipment.

Partnership Growth capitalize on the recent distribution partnership with Adaptix Ltd to co-sell or cross-promote advanced imaging solutions, expanding reach and bundled service offerings.

Medium-Sized Focus Target mid-sized hospitals and specialty centers (given 11-50 employees) that are likely to require flexible imaging services and training without large vendor commitments.

Digital Presence Assist with demand generation leveraging their tech stack (Google Ads, WordPress/WooCommerce, Webflow) to optimize marketing of rental/training services and captive service agreements.