Mobile Marketing Research Association

Market ResearchGeorgia, United States11-50 Employees

The Mobile Marketing Research Association (MMRA) is a global trade association dedicated to advancing professional standards and ethics for the use of mobile devices in marketing research. It aims to unite industry stakeholders and to foster education, studies, and communication that promote best practices in this rapidly evolving field. Based in Marietta, Georgia, MMRA is a small-to-mid-sized organization serving the market research industry on a global scale.

The association offers networking opportunities and visibility on its website for members, while enabling participation in the development of standards, ethics, and education that shape the field. A notable leadership development occurred in December 2020, when Education Director Jasper Lim stepped down, indicating ongoing leadership transitions within the organization.

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