Cost-Effective Tech Potential upsell to managed IT services and cybersecurity solutions given their stated value of honest, cost-effective technology support and a consumer services focus. Highlight bundled offerings that optimize spend across cloud hosting, data protection, and site reliability.

Security & Compliance Address the Cambridge Analytica-related headline by offering robust privacy, data governance, and compliance services. Position as a privacy-first partner with risk assessments, incident response, and ongoing security monitoring to restore trust and reduce regulatory exposure.

Cloud & Web Stack Leverage their existing tech stack (AWS, WordPress, MySQL, Bootstrap) to propose scalable cloud hosting, managed WordPress environments, and performance optimization. Emphasize cost efficiency through managed services and automated backups.

Growth Readiness With revenue in the tens of millions and a lean team, present accelerators for rapid expansion such as outsourced IT support, level-based SLAs, and flexible staffing for peak periods to support customer growth without headcount spikes.

Competitive Positioning Benchmark against peers in consumer services and fragmented repair networks to offer omnichannel tech support, remote diagnostics, and warranty/repair integration. Highlight differentiation through transparent pricing and fast, honest service delivery.