Audience Reach MOCA operates two major LA venues with a large, diverse contemporary art audience, plus a high-profile gala program. Marketing partnerships or sponsorships with MOCA can unlock access to art collectors, philanthropic audiences, and patrons in the Southern California region.

Digital Engagement MOCA already uses multiple digital platforms and tools (including digital guides with Bloomberg Connects, Shopify, Google Analytics, and Mailchimp). Opportunities exist to upsell digital experiences, e-commerce merchandising, and membership drives via targeted campaigns leveraging their tech stack and audience data.

Strategic Partnerships Recent collaborations and MOCA’s role in hosting and presenting significant art and scholars position it as a potential partner for cross-industry programs (e.g., health, education, corporate giving, and arts tech). Proposals could target sponsorships, education initiatives, and joint exhibitions with aligned brands.

Content Monetization With an extensive collection (7500 objects) and a history of original scholarship, MOCA offers opportunities for licensing, publishing partnerships, and premium programming (lectures, virtual tours, catalogues) that can generate non-ticket revenue and broaden audience engagement.

Strategic Growth As a mid-sized museum with revenue in the lower multi-millions range and international recognition, MOCA shows potential for expansion into enhanced experiences, membership tiers, and corporate partnerships that scale with its growth trajectory and two-venue footprint.