Community partnerships Mode Choc has a history of community engagement, including a recent charitable partnership with Leucan across multiple branches. This presents a sales opportunity to collaborate on co-branded fundraising events, in-store promotions, or donation campaigns that can boost foot traffic and elevate brand goodwill.

Multi-channel growth With a mix of 11 physical stores and an online presence (launched in 2015), Mode Choc leverages both retail formats. Sales development can target omnichannel strategies, such as online-to-offline promotions, click-and-collect, and localized online advertising to drive cross-channel purchases.

Family-focused value The brand positions affordable, quality apparel, accessories, and decor for the whole family. Opportunities exist to upsell value bundles, seasonal collections, and exclusive family-themed kits through targeted promotions aligned with family shopping occasions.

Quebec market strength The company is Quebec-born with expansion into adjacent provinces and a dedicated regional footprint. Sales efforts can emphasize localized marketing, regional assortments, and partnerships with regional suppliers to strengthen loyalty and reduce logistics lead times.

Tech-enabled selling The tech stack includes Canva, Power BI, AWS, WordPress, Shopify, LiveChat, PayPal, and New Relic. There is an opportunity to propose data-driven merchandising, improved customer engagement tooling, and enhanced e-commerce experiences to increase conversion and average order value.