ModelPeople Employee Directory
Advertising ServicesCalifornia, United States2-10 Employees
ModelPeople is a San Luis Obispo-based advertising services firm that operates as a global deep insights and strategy consultancy. Its core capability centers on Strategic Empathy®, which encompasses empathy-based insight generation and agile strategy planning through indirect qualitative and ethnographic methods such as online ethnography, ethnographic observation, in-depth interviews, group co-creation, and semiotics. The company guides clients through an integrated process—Immerse, Activate, Inspire—that combines insight generation with client team planning and multi-media storytelling for internal audiences. It serves B2C and B2B brands across diverse categories, providing culturally informed, human-centered research and strategic recommendations to help shape brand experiences and decisions. ModelPeople maintains a worldwide reach via a network of senior researchers, project managers, and local partners to adapt to regional contexts while addressing global client needs.
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