Boutique National Reach Market opportunity exists beyond Michigan as Modern Day Collective has national experience and a flexible event execution model, suggesting potential for outreach to expansion-minded clients across the United States.

Full-Service Upsell With capabilities spanning full event planning, European floral designs, letterpress invitations, couture linens, and innovative rentals, there are multiple cross-sell opportunities to deepen client engagements and increase average per-event spend.

Experiential Focus Emphasize high-end, memorable experiences to attract premium clients seeking distinctive, design-driven events, enabling price premium opportunities and referrals from standout occasions.

Mid-Market Potential Revenue range indicates a solid mid-market footprint; target mid-sized corporate events and weddings where a boutique provider can differentiate through personalized service and meticulous attention to detail.

Tech-Enabled Service Leverage existing tech stack (Squarespace, Google Workspace, web-based inquiries) to optimize lead capture, project management, and client portals, improving conversion rates and repeat business through streamlined workflows.