Strong Market Presence Modern Electronics - MEC has established a widespread retail network across Saudi Arabia, providing multiple touchpoints for customer engagement and sales growth opportunities in a competitive consumer electronics market.

Brand Affiliation As an authorized distributor for Sony, MEC benefits from strong brand recognition and exclusive access to popular product lines such as Bravia TVs and PlayStation, offering cross-selling and upselling opportunities.

Regional Growth Potential Backed by the Al-Faisaliah Group’s regional influence and strategic partnerships with global firms, MEC is well-positioned to capitalize on increasing consumer demand for electronics and digital products in the Middle East.

Digital Engagement The company’s tech stack, including Magento and social media platforms, indicates a focus on digital retail channels, opening avenues for targeted online marketing and e-commerce expansion strategies.

Customer Base Expansion With an annual revenue estimated between $25 million and $50 million and a diverse product portfolio, MEC offers significant opportunities to leverage existing product lines for introducing new electronics and service solutions to current and new customers.