Boutique Hospitality Target Modern Hotel and Bar as a mid-sized, design-forward property with a rich Basque heritage and a modern, tech-enabled guest experience to differentiate in Boise’s competitive market.

Tech Stack Fit Leverage their existing tech footprint including AWS, WordPress, Shopify, Google Workspace, and analytics tools to propose integrated marketing, e-commerce for gift or experience bookings, and data-driven guest engagement solutions.

Revenue Growth With annual revenue in the multi-million range and a lean staff, present scalable solutions such as property management enhancements, upsell programs, loyalty initiatives, and digital advertising optimization to boost average guests per stay.

Local Experience Emphasize partnerships around Boise’s culture, music, and outdoor recreation to create curated packages and events, unlocking cross-sell opportunities with local vendors, tours, and experiences.

Market Position Position as a boutique alternative to larger Boise hotels, targeting weekenders and business travelers seeking style and comfort; offer competitive RFPs for events, conferences, or private dining to grow group business.