Market Position Modern Tyres is Ireland’s largest independent tyre retailer with 43 branches and a growing nationwide network, presenting a broad geographic audience and potential for cross-region partnerships, fleet contracts, and multi-site service agreements.

Fleet & Services With offerings in fleet management, 24hr breakdown service, and garage/mechanical services, there is an opportunity to upsell fleet-maintenance packages, tyre fleet rotation plans, and predictive tire wear programs to corporate customers.

Acquisition Growth Recent expansion by acquiring multiple retail sites indicates a growth trajectory and potential for channel expansion, integration opportunities, and consolidated purchasing power that can be leveraged for partnerships with suppliers or financing partners.

Digital & Tech Utilizes a modern tech stack including Google tracking, iCIMS, OneTrust, and Office 365, suggesting readiness for data-driven sales outreach, CRM enhancements, and targeted marketing automation to convert prospects and manage B2B relationships.

Sustainability & Identity Engagement with Carbon Positive Motorsport signals a sustainability-forward brand; opportunities exist to propose eco-friendly tire products, recycling programs, and sustainability reporting partnerships to appeal to environmentally conscious fleets and retailers.