Market Recognition Mohu has received notable industry acclaim, including being named one of the best indoor TV antennas for 2025 by The New York Times Wirecutter and earning the title of Best Overall Digital Antenna by Yahoo! Life. This positive recognition enhances brand credibility and presents opportunities for upselling premium products and expanding into premium customer segments.

Product Innovation The company regularly launches new antennas and collections, including recent models in Grey Tweed and a signature grey collection. These innovative product launches provide avenues for cross-selling accessories, replacement parts, or upgraded antenna models to existing customers seeking enhanced performance or aesthetic options.

Strategic Partnerships Mohu has formed partnerships with major brands such as Sony Bravia and FreeCast, as well as collaborations with Antennas Direct. These alliances create avenues for co-marketing, bundled product offers, and expanded distribution channels, helping to drive sales in both consumer retail and B2B markets.

Industry Trends As a front-runner in the cord-cutting movement with a focus on cost-effective HDTV antennas, Mohu is well-positioned to capitalize on the growing consumer shift away from cable subscriptions. Targeting value-conscious consumers looking for simple, high-quality over-the-air solutions can lead to increased sales opportunities.

Digital Engagement Mohu employs a robust digital marketing tech stack including Facebook Pixel, Shopify, and targeted ads, alongside their interactive recommendation tool Untangle.TV. Leveraging their digital presence and content engagement strategies can open doors to new customer acquisition channels and personalized marketing strategies to boost sales.