Core offering Position Molecular Dimensions as a specialized supplier of protein crystallography materials including screens, media, crystallization plates, and automated imaging/analysis solutions to buyers in structural biology and membrane protein research.

Membrane focus Leverage recognized leadership in membrane protein crystallization to target labs and core facilities focused on membrane protein structure determination, offering complementary products and custom kits.

Expansion opportunity Capitalize on the recent counter diffusion crystallization plate launch to cross-sell associated consumables and automation solutions, appealing to researchers seeking innovative crystallization methodologies.

Strategic partnerships Explore potential channel partnerships or acquisitions with larger biotech distributors or detergent/lipid suppliers (e.g., those historically merging with niche crystallography vendors) to expand reach and add bundled offerings.

Growth signals Target small-to-mid-sized biotech labs with annual budgets in the low to mid six figures for consumables, equipment, and automation, highlighting end-to-end crystallography workflows and time-to-result advantages.