Global Leader in Snacks Mondelez International is a global leader in chocolates, cookies, gums, and beverages, presenting a significant opportunity for cross-selling related products to a diverse customer base.

Diverse Brand Portfolio With 14 brands in Colombia alone, such as Oreo, Halls, and Trident, there is a chance to bundle products and offer promotions to drive sales across multiple categories.

Employee Skills Mix The workforce consists of professionals in business administration, international trade, and accounting, offering an ideal background for engaging in B2B sales discussions with a focus on financial benefits and strategic partnerships.

Targeted Market Expansion Expanding beyond Valledupar to other regions or online platforms could tap into new markets and consumer segments, leveraging the brand recognition to drive revenue growth.

Competitor Analysis Opportunity By understanding the strategies and weaknesses of similar companies like Premier Foods and Greencore Group, tailored sales pitches can be developed to differentiate Mondelez International's offerings and gain market share.