Targeted wellness niche A small martial arts academy focused on Chinese disciplines, Tai Chi, meditation, and Qi Gong presents opportunities to upsell digital training programs, corporate wellness partnerships, and premium membership tiers tailored to mindset and fitness goals.

Growth-ready SMB With 2-10 employees and annual revenue in the 1M–10M range, the business is at a scale where CRM, marketing automation, and scalable scheduling tools could boost retention and class throughput without heavy overhead.

Tech stack modernizing Existing setup includes Squarespace and Microsoft 365; there is room to introduce integrated marketing automation, online class bookings, and e-commerce enhancements to capture more enrollments and merchandise sales.

Local market focus Based in Salt Lake City, Utah, the academy can pursue partnerships with local wellness centers, schools, and community programs, plus targeted regional digital campaigns to boost foot traffic and referrals.

Revenue expansion levers Money is being generated from in-person classes; exploring recurring memberships, remote instruction, bite-sized courses, or corporate wellness programs could create steadier cash flow and broaden customer lifetime value.