Venue Prestige Leverage Monona Terrace’s iconic Frank Lloyd Wright design and prime downtown Madison location to upsell premium event packages, including executive retreats, galas, and government or civic-focused forums that benefit from lake views and adjacent Hilton hotel.

Diverse Capabilities Capitalize on capacity range from intimate groups to 3000 attendees and multi-space environments to offer scalable event solutions, full-service planning, and hybrid/virtual enhancements to extend reach beyond onsite attendees.

City Partnerships Explore co-branded, city-led programs and equity-focused events with the City of Madison and local offices, creating opportunities for community-driven conferences, cultural programs, and minority business showcases.

Seasonal Initiatives Promote the rooftop Concerts on the Rooftop and other seasonal programming as demand generators, offering bundled venue, entertainment, and sponsorship packages to attract a broader market during warm-weather periods.

Tech & Tracking Highlight the campus’ digital and data capabilities through the listed tech stack to propose integrated marketing, ticketing, and analytics solutions for organizers seeking measurable ROI and enhanced attendee experiences.