Locally Engaged Audience The Monterey Herald has a strong local presence with extensive coverage of Monterey County, making it an ideal platform for regional advertising, community engagement initiatives, and localized marketing campaigns that target residents and local businesses.

Digital Expansion With availability via mobile websites and apps on tablets and smartphones, the company offers opportunities to deliver targeted digital advertising and subscription services, appealing to a tech-savvy audience that prefers digital consumption of news.

Partnership Opportunities Recent collaborations with nonprofits, environmental organizations, and local companies suggest a willingness to partner with brands for community-focused campaigns, sponsorships, and cause-related marketing that enhances brand visibility and community goodwill.

Financial Potential Generating between $10M and $25M in revenue, the company presents a range of advertising and sponsorship opportunities suitable for small- to medium-sized businesses seeking regional exposure or event sponsorships within Monterey County.

Sustainable Growth The company’s history of expansion and strategic partnerships indicates a potential for ongoing growth and innovation, offering opportunities for new advertising solutions, content collaborations, and innovative media packages to meet evolving audience needs.