Global partnerships The festival maintains active international affiliations (Swiss Top Events, Swiss Music Promoters Association, Yourope, International Jazz Festivals Organisation, European Talent Exchange Program) and continues to expand through collaborations (e.g., BMG, Shure, Thomann, Gravity Media). This indicates opportunities to propose joint marketing, licensing, or co-produced events with suppliers, media partners, and technology providers.

Media & licensing Recent releases and licensed collections (B.B. King live recordings, Roberta Flack Montreux Years) demonstrate a strong licensing and content distribution capability. Sales opportunities exist in archival rights, limited edition physical formats, and premium digital releases for existing catalogs and anniversaries.

International expansion Expansion to Africa with a South Africa edition signals openness to new markets and event formats. This presents opportunities to offer venue, production, and sponsorship packages tailored to emerging markets, as well as training or tech support for local partners.

Digital and tech stack Utilizing AWS, Drupal/WordPress, Shopify, and analytics tools indicates readiness for scalable online experiences, e-commerce, and data-driven marketing. Sales conversations could target cloud hosting, CMS optimization, e-commerce solutions, and advanced analytics or CRM integrations for ticketing and merchandising.

60th anniversary momentum A major milestone edition with high-profile collaborations and official audiovisual production for a prominent festival creates cross-sell opportunities in AV services, premium content production, and sponsorship activations, as well as potential for exclusive partner-exclusive experiences and collectible releases.