Insights

Retail expansion Moolah Kicks has demonstrated rapid retail expansion through partnerships with DICK'S Sporting Goods reaching 630 stores and broader distribution in 2022 and beyond, signaling strong wholesale sales opportunities with major sporting goods retailers and regional chains.

Partnership potential Strategic collaborations with brands like Stanley and organizational partners such as 3XBA indicate openness to co-branding, sponsorships, and education initiatives, presenting opportunities for educational programs, hydration/gear bundles, and cross-promotions with female athletic communities.

Women-focused As the first women’s basketball brand built by and for female players, Moolah Kicks targets a niche with high brand loyalty and growing demand for better-fitting, performance-oriented footwear, suggesting strong pull with women’s leagues, clinics, colleges, and youth programs.

Digital and commerce Active online presence with Shopify, Google Ads, Facebook, and analytics integrations, plus a direct-to-consumer model, creates multiple entry points for targeted campaigns, affiliate programs, and conversion optimization to scale orders and visibility.

Funding and scale With $5M in funding and revenue range of zero to one million, there is appetite for strategic B2B partnerships, international expansion, and capped distribution deals to accelerate top-line growth while validating product-market fit in college and pro circuits.

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Moolah Tech Stack

Moolah uses 8 technology products and services including Google Ads, Amazon Web Services, Shopify, and more. Explore Moolah's tech stack below.

Moolah's Email Address Formats

Moolah uses at least 3 email formats:
Moolah Email FormatsExamplePercentage
FirstLast@moolahkicks.comJohnDoe@moolahkicks.com
65%
FLast@moolahkicks.comJDoe@moolahkicks.com
29%
LastF@moolahkicks.comDoeJ@moolahkicks.com
6%

Frequently Asked Questions

What is Moolah's official website and social media links?

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Moolah's official website is moolahkicks.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Moolah generate?

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As of July 2026, Moolah's annual revenue is estimated to be <$1M.

What is Moolah's NAICS code?

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Moolah's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Moolah have currently?

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As of July 2026, Moolah has approximately 16 employees across 3 continents, including North America, Asia and Europe. Key team members include Head Of Growth: A. D., Founder: N. W. and Product Photographer: D. U. Explore Moolah's employee directory with LeadIQ.

What industry does Moolah belong to?

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Moolah operates in the Sporting Goods Manufacturing industry.

What technology does Moolah use?

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Moolah's tech stack includes Google Ads, Amazon Web Services, Shopify, Microsoft 365, Apple Pay, Google Pay, Venmo and Piwik PRO Core.

What is Moolah's email format?

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Moolah's email format typically follows the pattern of FirstLast@moolahkicks.com. Find more Moolah email formats with LeadIQ.

How much funding has Moolah raised to date?

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As of July 2026, Moolah has raised $5M in funding. The last funding round occurred on Nov 28, 2022 for $5M.

When was Moolah founded?

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Moolah was founded in 2020.
Moolah logo

Moolah

Sporting Goods ManufacturingNew York, United States11-50 Employees

Moolah Kicks is a sporting goods brand focused on women’s basketball, developing footwear and related products aimed at fitting female athletes and reflecting their game. Based in New York, the company positions itself as a specialist within women’s basketball, aiming to elevate the sport by expanding options and opportunities for female players. The business serves female basketball players and teams seeking better-fitting footwear and gear that support performance and hydration needs, including collaborative products such as limited-edition and partner-driven releases. Moolah Kicks operates within the sporting goods manufacturing industry and has grown its distribution through notable retail partnerships. A recent development includes collaborations and product launches, such as a Fall 2024 collection and a collaboration with Stanley, highlighting its activity in expanding its product ecosystem and retail reach. The company emphasizes its role in increasing respect, opportunities, and options for women’s basketball, and is based in New York City.

Section iconCompany Overview

NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $5M

    Moolah has raised a total of $5M of funding over 2 rounds. Their latest funding round was raised on Nov 28, 2022 in the amount of $5M as a Seed.

  • <$1M

    Moolah's revenue is estimated to be in the range of <$1M

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