Growing Revenue Moonlight Mountain Recovery generates an estimated revenue of $10M to $25M, indicating a solid market presence in the addiction rehab sector and potential for expanding service offerings or technological enhancements to support growth.

Regional Focus Located in Pocatello and Nampa, ID, the company strategically serves communities in Idaho, providing opportunities to tailor digital marketing solutions and telehealth integrations to enhance local outreach and patient engagement.

Technology Adoption Utilizing advanced web technologies and advertising platforms like Microsoft Advertising, Bing Ads, and AWS, the company demonstrates a readiness for digital marketing campaigns and cloud-based solutions to improve operational efficiency and patient acquisition.

Market Expansion With a mid-sized team of 51-200 employees and operational presence alongside large players such as American Addiction Centers and Phoenix House, there are prospects for partnership, competitive differentiation, and expanding referral networks.

Potential Service Enhancements Given the company's focus on addiction recovery and its tech infrastructure, there are opportunities to introduce telehealth, patient management software, and digital marketing tools to increase treatment capacity and enhance patient experience.