Analytics Readiness The organization already utilizes digital analytics and tracking tools such as Google Analytics, Facebook Pixel, and Open Graph. This signals readiness for advanced digital marketing and fundraising campaigns. Opportunity: offer analytics optimization, marketing automation, attribution modeling, and ROI reporting, plus multi-channel campaign management to boost registrations, donations, and sponsorship inquiries.

Frontend Modernization Current tech stack includes AngularJS, which is an older framework. This presents risk and an opportunity to modernize the front end for better performance and security. Suggest a modernization plan (e.g., migrate to a modern framework, improve responsive design, and optimize hosting on AWS) to enhance user experience and ease future updates.

Sponsorship Opportunities With revenue in the 0-1M range and a small team, there is strong potential to grow through sponsorships, fundraising, and participant-related revenue. Offer sponsorship management platforms, donor CRM, event ticketing, merchandise stores, and grant-writing support to expand revenue streams.

Club Operations Operational needs include registration, scheduling, payments, and volunteer coordination for a youth hockey program. This makes them a good fit for club management software or CRM solutions tailored for youth sports, including registration forms, payment processing, schedules, roster management, and inventory/equipment tracking, all integrated with AWS hosting and Microsoft 365.

Community Engagement Regional focus in Moorhead, MN provides opportunities to partner with local businesses, sponsors, and USA Hockey ecosystem. Propose local sponsorship packages, equipment partnerships, community events, and grant programs; cross-sell digital advertising, sponsorship management, and event marketing services to strengthen community ties and drive growth.