Growing Customer Base Mopinion serves over 1500 enterprises, including major brands like Air France-KLM and Colgate-Palmolive, indicating a strong foothold in the large enterprise market which can be targeted for upselling and expanding feedback solutions.

Recent Product Innovations New features such as app preview mode, extra access settings, and Direct Insights demonstrate a commitment to enhancing user experience and analytics capabilities, providing opportunities to position these upgrades for existing clients and attract new business.

Strategic Acquisition Being acquired by Netigate, a leading AI-powered experience management platform, positions Mopinion within a broader ecosystem, enabling cross-selling opportunities to their combined client bases focused on comprehensive feedback and experience management.

Recognition and Reputation Recent top performer awards in customer feedback management reinforce Mopinion’s market credibility, which can be leveraged in outreach to demonstrate proven success and attract prospects looking for reliable feedback solutions.

Focus on Digital Experience The launch of digital experience benchmark reports and a focus on innovative SaaS feedback tools indicate a strategic emphasis on digital transformation, presenting opportunities to target organizations investing heavily in digital customer engagement and experience optimization.