Expanding Experience Offerings With a strong legacy in canoeing and outdoor adventures, there is an opportunity to diversify offerings further, such as outdoor team-building activities, eco-tourism packages, or specialized adventure retreats to attract a broader customer base.

Technology Integration The company's use of modern web technologies and digital infrastructure presents potential to enhance online booking systems, develop mobile app experiences, or introduce virtual tours, improving customer engagement and operational efficiency.

Market Closure Impact The recent closure of the Ohio location suggests shifting regional focus; this could be an opportunity to target new geographic markets or establish partnerships in regions where operations are still active or expanding.

Potential for Corporate Sales Given their experience in providing team-building programs, there is scope to deepen relationships with corporate clients seeking outdoor activities, especially as companies prioritize employee wellness and engagement activities.

Financial Potential With a reported revenue of up to $25 million, the company demonstrates strong market traction which can be leveraged to upsell premium outdoor packages, loyalty programs, or seasonal promotions to increase revenue streams amidst market transitions.