Insights

Global B2C Reach MorphCostumes operates as a global online retailer shipping to twelve countries, presenting a ready-made opportunity to upsell cross-border shipping, localized campaigns, and regional promotions to expand market share beyond the UK and US.

Trusted Quality Assurance With more than 30 measurement checks per costume and over 500,000 quality checks annually, there is a strong opportunity to position premium product bundles, extended warranty options, or loyalty programs to high-intent buyers seeking reliable party costumes.

Retail & Partners Existing direct sales channels alongside major retail partners like Walmart and Target suggest collaboration potential for exclusive designs, co-branded collections, or seasonal capsule lines to boost wholesale revenue.

Strong Brand & Recognition Recognition as an Amazon top-rated brand and recent EY Entrepreneur of the Year finalist status signals credibility that can be leveraged to pitch enterprise e-commerce enhancements, sponsored campaigns, and influencer-driven marketing programs.

Tech-Forward Ops A tech stack including Magento, Microsoft Advertising, and analytics tools indicates readiness for targeted digital campaigns, personalized commerce experiences, and data-driven experimentation to boost conversion and average order value.

Similar companies to MorphCostumes

MorphCostumes Tech Stack

MorphCostumes uses 8 technology products and services including Microsoft Advertising, Hotjar, Canva, and more. Explore MorphCostumes's tech stack below.

MorphCostumes's Email Address Formats

MorphCostumes uses at least 3 email formats:
MorphCostumes Email FormatsExamplePercentage
First@morphsuits.co.ukJohn@morphsuits.co.uk
94%
Last@morphsuits.co.ukDoe@morphsuits.co.uk
6%
First@morphsuits.comJohn@morphsuits.com
100%

Frequently Asked Questions

What is MorphCostumes's official website and social media links?

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MorphCostumes's official website is morphsuits.com and has social profiles on LinkedIn.

How much revenue does MorphCostumes generate?

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As of August 2026, MorphCostumes's annual revenue is estimated to be $1M - $10M.

What is MorphCostumes's NAICS code?

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MorphCostumes's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does MorphCostumes have currently?

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As of August 2026, MorphCostumes has approximately 42 employees across 3 continents, including Europe, Asia and North America. Key team members include Head Of Product: L. W. C., Head Of Amazon Marketplace Trading: A. B. and Head Of Amazon Trading: C. P. Explore MorphCostumes's employee directory with LeadIQ.

What industry does MorphCostumes belong to?

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MorphCostumes operates in the Retail Apparel and Fashion industry.

What technology does MorphCostumes use?

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MorphCostumes's tech stack includes Microsoft Advertising, Hotjar, Canva, Magento, Microsoft 365, Sentry, Trustpilot and Piwik PRO Core.

What is MorphCostumes's email format?

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MorphCostumes's email format typically follows the pattern of First@morphsuits.co.uk. Find more MorphCostumes email formats with LeadIQ.

How much funding has MorphCostumes raised to date?

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As of August 2026, MorphCostumes has raised $7.1M in funding. The last funding round occurred on Jun 14, 2014.

When was MorphCostumes founded?

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MorphCostumes was founded in 2009.
MorphCostumes logo

MorphCostumes

Retail Apparel and FashionScotland, United Kingdom11-50 Employees

MorphCostumes is an Edinburgh-based retailer in the fashion and costumes sector, founded in 2009 by Fraser and Ali Smeaton with friend Gregor Lawson. It originated with Morphsuits, the spandex costumes that defined its early offering, and has since expanded to more than 1,000 costume designs for men, women and children. The range covers attire for occasions such as Halloween, Christmas, stag dos, sporting events and school activities like World Book Day, and the business operates within the AFG Media group, which also owns the Royal and Awesome golf-wear brand.

MorphCostumes licenses its products with Marvel, Hasbro and WWE, enabling licensed branding for its costumes. It sells through major online platforms across the USA, UK, Germany, France, Italy, Spain, Canada, Mexico and Australia, serving a global consumer audience. In 2025, MorphCostumes was named a finalist for the EY Entrepreneur of the Year award, reflecting external recognition of its business.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $7.1M

    MorphCostumes has raised a total of $7.1M of funding over 1 rounds. Their latest funding round was raised on Jun 14, 2014 as a Venture Round.

  • $1M - $10M

    MorphCostumes's revenue is estimated to be in the range of $1M - $10M

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