Insights

Licensing leverage Leverage established licenses with Marvel, Hasbro, and WWE to secure co-branded ranges with retailers and event partners, and pursue new IP collaborations to fuel wholesale and consumer sales.

Global distribution With a multi-market online presence across the USA, UK, Germany, France, Italy, Spain, Canada, Mexico, and Australia, MorphCostumes is well positioned to expand wholesale partnerships and regional distributors to accelerate cross-border growth.

School and events Strong alignment with school and event occasions such as World Book Day, Halloween, and sports events creates bulk-order opportunities with educational institutions, event organizers, and clubs, supported by a catalog of over 1000 designs.

Brand synergies As part of AFG Media and owner of Royal and Awesome golf-wear, there is room for cross-promotions, bundles, and audience overlap marketing to boost average order value and diversify revenue streams.

Growth and tech Recent EY Entrepreneur of the Year finalist recognition and a growing revenue base indicate a credible growth story; continue investing in marketing technology and analytics to optimize campaigns and convert demand into wholesale and direct-to-consumer sales.

Similar companies to MorphCostumes

MorphCostumes Tech Stack

MorphCostumes uses 8 technology products and services including Microsoft Advertising, Facebook Pixel, WordPress, and more. Explore MorphCostumes's tech stack below.

  • Microsoft Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • WordPress
    Content Management System
  • Emotion
    Javascript Frameworks
  • React
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • X-XSS-Protection
    Security

MorphCostumes's Email Address Formats

MorphCostumes uses at least 2 format(s):
MorphCostumes Email FormatsExamplePercentage
First@morphsuits.co.ukJohn@morphsuits.co.uk
94%
Last@morphsuits.co.ukDoe@morphsuits.co.uk
6%
First@morphsuits.comJohn@morphsuits.com
100%

Frequently Asked Questions

What is MorphCostumes's official website and social media links?

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MorphCostumes's official website is morphsuits.com and has social profiles on LinkedIn.

What is MorphCostumes's NAICS code?

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MorphCostumes's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does MorphCostumes have currently?

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As of July 2026, MorphCostumes has approximately 39 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Product & Production: L. W. C.Head Of Amazon Marketplace Trading: A. B.Head Of Amazon Trading: C. P.. Explore MorphCostumes's employee directory with LeadIQ.

What industry does MorphCostumes belong to?

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MorphCostumes operates in the Retail Apparel and Fashion industry.

What technology does MorphCostumes use?

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MorphCostumes's tech stack includes Microsoft AdvertisingFacebook PixelWordPressEmotionReactjQuery MigrateModernizrX-XSS-Protection.

What is MorphCostumes's email format?

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MorphCostumes's email format typically follows the pattern of First@morphsuits.co.uk. Find more MorphCostumes email formats with LeadIQ.

When was MorphCostumes founded?

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MorphCostumes was founded in 2009.

MorphCostumes

Retail Apparel and FashionScotland, United Kingdom11-50 Employees

MorphCostumes is an Edinburgh-based retailer in the fashion and costumes sector, founded in 2009 by Fraser and Ali Smeaton with friend Gregor Lawson. It originated with Morphsuits, the spandex costumes that defined its early offering, and has since expanded to more than 1,000 costume designs for men, women and children. The range covers attire for occasions such as Halloween, Christmas, stag dos, sporting events and school activities like World Book Day, and the business operates within the AFG Media group, which also owns the Royal and Awesome golf-wear brand.

MorphCostumes licenses its products with Marvel, Hasbro and WWE, enabling licensed branding for its costumes. It sells through major online platforms across the USA, UK, Germany, France, Italy, Spain, Canada, Mexico and Australia, serving a global consumer audience. In 2025, MorphCostumes was named a finalist for the EY Entrepreneur of the Year award, reflecting external recognition of its business.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    MorphCostumes's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    MorphCostumes's revenue is estimated to be in the range of $1M$10M

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