Expanding Indoor Range The company features a state-of-the-art indoor range with twelve lanes divided into two bays, suggesting opportunities to upsell advanced accessories, training programs, and membership packages aimed at frequent shooters.

Training & Education With dedicated training rooms and a focus on shooting education, there is potential to develop and promote specialized training courses, safety workshops, and certification programs to increase customer engagement and sales.

Diverse Product Portfolio The store offers a broad selection of firearms, accessories, and protective equipment, indicating opportunities to cross-sell complementary gear, accessories, and ammunition for different customer segments.

Local Community Focus Being a locally owned business suggests a strong customer base and community engagement, which can be leveraged through targeted promotions, loyalty programs, and partnerships with local organizations to drive repeat business.

Digital Presence & SEO With an active website utilizing SEO tools and Google Cloud, there is scope to enhance online marketing strategies, attract more visitors, and convert web traffic into in-store sales through improved digital campaigns and content marketing.