Woman-owned differentiation Leverage Morrison Investigations’ all-women team and woman-owned certification to target clients prioritizing diverse suppliers, compliance with minority-owned business programs, and female-led leadership in corporate procurement.

Key client relationships Highlight established relationships with American Airlines, City of Dallas, and partnerships with Sedgwick, Texas Mutual, and Broadspire to position as a trusted provider for large organizations needing ongoing investigations, fraud surveillance, and workers’ compensation support.

Service scope Promote capabilities in divorce, child custody, and workers’ compensation fraud surveillance to attract law firms, HR departments, insurers, and corporate security teams seeking specialized private investigation services across Texas.

Growth opportunities Given a lean team with revenue under one million, pursue scale-up narratives around expanded service offerings, certified HUB status advantages, and broadened state-wide coverage to win mid-market corporate contracts and state agencies.

Market positioning Differentiate from large global firms by emphasizing nimbleness, targeted state-wide presence, and privacy by investigator identity; craft campaigns around discretion, reliability, and rapid deployment for sensitive investigations.