Niche market Target Morrisons Auto Salvage as a boutique salvage operation with potential for specialized parts sourcing, offering lean, responsive procurement and white-glove service to adjacent repair shops needing quick-turnaround OEM and recycled components.

Tech-enabled sourcing Leverage their existing tech stack (AWS, Snowplow, Piwik PRO) to propose data-driven purchasing programs, demand forecasting for used parts, and personalized dashboards to streamline inventory and sales outreach.

Growth potential Position as a partner to scale operations given revenue in the mid single digits and small employee base; propose scalable parts procurement, ecommerce integration, and marketing support to broaden customer reach.

Competitive positioning Highlight opportunities to differentiate from larger players (Copart, LKQ) through agility, local Wisconsin presence, and faster turnaround; offer regional logistics optimization and targeted marketing to attract nearby repair shops.

Partnership scope Offer to assist with digital expansion, website optimization, and analytics-driven campaigns (Brevo for campaigns, Duda for site, Oracle Cloud for data needs) to grow inbound inquiries and repeat business from local auto shops.